Sounds Like Success: The State of the Union for the AV Industry

 

COVID-19’s impact on businesses across the globe is widespread. To provide context on how the Pro AV space is dealing with the crisis, Gina Sansivero, VP, Marketing & Corporate Communications, AtlasIED, and Michael Peveler, VP of Sales, AtlasIED recently joined Sounds Like Success for an industry update.

Sansivero and Peveler agree that one of the significant shifts in how they are doing business today is travel. Both had heavy travel schedules between customer meetings, product launches, trade shows and other important events. Now, everything has moved to an online environment.

But how has the pandemic impacted business for AtlasIED? Peveler said many customers are using the time with people out of the building to complete AV projects that might otherwise be complicated by the interruptions of a typical workday.

“Because many schools are online for the remainder of the scholastic year, we see many of our school-oriented projects initiated now,” Peveler said.

One of the things Sansivero said helps in times like these are firm core company values.

“As part of our mission to give back, and one of our core values, integrity, we decided to dedicate some of our bandwidth and reallocate it to a new manufacturing process. We’ve started creating face shields to be donated cost-free as PPE to healthcare workers across the country,” Sansivero said.

While Peveler felt fortunate that AtlasIED’s supply chain was strong, its manufacturing capabilities are intact, and it can service customers during the pandemic, he recognized many companies in his industry are struggling.

“We want to see everyone in our industry, competitors included, be healthy,” Peveler said.

And, while tradeshows are off the table for the time being, Sansivero said AtlasIED found a creative solution to introduce new products to the marketplace with a new virtual and limited in-person approach. There will be exciting product update announcements on an upcoming episode of Sounds Like Success.

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication. A new episode of the Pro AV Show drops every Thursday.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Latest

China Chip Controls manufacturing plant
Biden Nears Win as Japan, Dutch Back China Chip Controls
January 29, 2023

For more on the West’s race to implement China chip controls, read Bloomberg’s explainer on the computer chip “arms race.” (Bloomberg) — Japan and the Netherlands are poised to join the US in limiting China’s access to advanced semiconductor machinery, forging a powerful alliance that will undercut Beijing’s ambitions to build its own domestic […]

Read More
NYSE Mayhem Traced to a Staffer Who Left a Backup System Running
January 28, 2023

(Bloomberg) — More than 700 miles from Wall Street, the New York Stock Exchange’s backup data center on Cermak Road in Chicago is supposed to safeguard US markets, standing by at all hours in case disaster ever strikes the world’s largest venue for trading shares. When markets are closed, it participates in a well-worn routine, […]

Read More
California storms farmers
California Storms Have Farmers Rushing to Avoid Crop Shortfall
January 28, 2023

(Bloomberg) — California farmers are facing costly damages from weeks of severe California storms that may trigger more expensive US fruits and vegetables in a time of massive food inflation. “The numbers are going to be somewhere in the hundreds of millions and perhaps in the billions,” Dave Puglia, head of the trade group Western […]

Read More