The Tools That Allow Businesses to Know What Their Customers Want For Lunch

By now, American consumers are becoming familiar with the concept of virtual reality, artificial intelligence, and augmented reality. The technology is the driving force behind some of the most popular products on the market right now like Amazon’s Echo device or the Google Home smart speaker.

Customers are loving them. Alexa has become as much of a household name as Siri over the last year, and data shows in the next two years, 75 percent of households will own one of these smart devices.

It is clear how the popularity is driving consumer interest, but how are businesses utilizing this technology to help market their own products to the most people in the most effective way?

One of the most successful use cases of virtual reality boosting a company’s marketing campaign involves 360-degree VR videos. The airline Cathay Pacific launched an interactive 360-degree advertisement which gave smartphone users an up-close and virtual look at its business class lounge, cabins, and what the airport experience looks like. The results showed a significant gain in favorability, unaided awareness, and preference for the airline.

Artificial intelligence is helping companies make smarter, more current advertisements to engage with customers better. Fast food giant Subway recently experimented with AI in its own marketing campaigns. Collaborating with IBM’s Watson and its WeatherFX platform, Subway custom-curated advertisements based on the weather of the intended target area. For example, during long heat spells, Subway would avoid promoting options like hot soups and sandwiches.

What Subway’s marketing team saw was a 53 percent reduction in marketing campaign waste and a 31 percent increase in store traffic.

The timeless adage of “knowing your customer” has never been more apparent than now. The only difference now is the means and methods by which companies get to understand the patterns and behaviors of their customer bases. The technology itself is becoming cheaper to use and increasingly more effective throughout sectors of business, from job training to marketing. VR, AR, and AI will continue to make their presence known to consumers and businesses alike.

Follow us on social media for the latest updates in B2B!

Image

Latest

amateur radios
Hamvention Spotlight: Emergency Preparedness Led PrepHam Paul to Amateur Radios and a Rising Voice in the Field
July 9, 2025

PrepHam Paul (K5VLP) celebrated his first visit to Dayton Hamvention by marking a major channel milestone. He hosted a giveaway of the  IC-2370B mobile radio from Icom to thank viewers for helping him reach 10,000 subscribers. His passion for emergency preparedness, rooted in his experience as an Eagle Scout and later studies in emergency management,…

Read More
ham radios
Hamvention 2025: ICOM Ham Radios Inspire Beginners and Veteran Operators Alike
July 9, 2025

Dayton Hamvention 2025 drew amateur radio hobbyists of all experience levels who shared stories and personal milestones. ICOM ham radios took center stage in many of these testimonials, featuring longtime fans to new licensees discovering the hobby through family and school. Attendees praised the reliability, sound quality, and ease of use of models like…

Read More
global radio enthusiasts
Dayton Hamvention 2025: Global Radio Enthusiasts Rely on Icom Radios for Versatility and Reliable Performance
July 9, 2025

Radio operators from around the world gathered at Dayton Hamvention 2025 to share firsthand stories of connection, experimentation, and gear that stands the test of time. As digital modes, satellite operation, and mobile setups continue to grow in popularity, global radio enthusiasts reaffirmed Icom as a trusted choice across all experience levels.. A diverse…

Read More
amateur radio operators
Dayton Hamvention 2025: Amateur Radio Operators Trust Icom for Performance and Reliability
July 9, 2025

At Dayton Hamvention 2025, amateur radio operators expressed strong support for Icom equipment. Many of them have had years of experience using a range of Icom radios, from portable handhelds to high-powered base stations. Users praised the brand’s reliability, sound quality, and straightforward operation across various setups, including RVs and travel scenarios. D-STAR technology…

Read More