The Tools That Allow Businesses to Know What Their Customers Want For Lunch

By now, American consumers are becoming familiar with the concept of virtual reality, artificial intelligence, and augmented reality. The technology is the driving force behind some of the most popular products on the market right now like Amazon’s Echo device or the Google Home smart speaker.

Customers are loving them. Alexa has become as much of a household name as Siri over the last year, and data shows in the next two years, 75 percent of households will own one of these smart devices.

It is clear how the popularity is driving consumer interest, but how are businesses utilizing this technology to help market their own products to the most people in the most effective way?

One of the most successful use cases of virtual reality boosting a company’s marketing campaign involves 360-degree VR videos. The airline Cathay Pacific launched an interactive 360-degree advertisement which gave smartphone users an up-close and virtual look at its business class lounge, cabins, and what the airport experience looks like. The results showed a significant gain in favorability, unaided awareness, and preference for the airline.

Artificial intelligence is helping companies make smarter, more current advertisements to engage with customers better. Fast food giant Subway recently experimented with AI in its own marketing campaigns. Collaborating with IBM’s Watson and its WeatherFX platform, Subway custom-curated advertisements based on the weather of the intended target area. For example, during long heat spells, Subway would avoid promoting options like hot soups and sandwiches.

What Subway’s marketing team saw was a 53 percent reduction in marketing campaign waste and a 31 percent increase in store traffic.

The timeless adage of “knowing your customer” has never been more apparent than now. The only difference now is the means and methods by which companies get to understand the patterns and behaviors of their customer bases. The technology itself is becoming cheaper to use and increasingly more effective throughout sectors of business, from job training to marketing. VR, AR, and AI will continue to make their presence known to consumers and businesses alike.

Follow us on social media for the latest updates in B2B!


Rugged Edge Computing
Rugged Edge Computing for Tough Environments Follows Shift Away from the Cloud
March 31, 2023

At ISC West 2023, Premio showcases how Rugged Edge Computing can easily stand up to the toughest industrial workloads in the harshest environments without missing a beat. Many trends are shaping the modern security market with a strong focus on rugged hardware such as smart sensors. There is a shift away from the cloud […]

Read More
DTC brands
DTC Brands Struggle to Adapt With 2023 Consumers: Brand Trust and Flexibility is Necessary
March 31, 2023

Selling directly to the consumer buying your products can be incredibly profitable for a business, so why don’t all businesses sell directly to consumers? The simple answer is that there are many risks and challenges that come with running a direct-to-consumer (DTC) business, and the risks do not always pay off. The success […]

Read More
Voice AI
Voice AI: Changing the Sound of Restaurants and Transforming the Ordering Experience
March 31, 2023

Takeout and delivery are as much the fabric of restaurants today as a room full of diners. During the pandemic, many restaurants may not have made it out the other side without takeout and delivery services. Still, staffing shortages are a significant issue for most restaurants after the pandemic. Finding the balance between handling orders […]

Read More