Transforming a Vegas Icon

The Las Vegas strip is an icon that every Pro AV integrator wants to add their signature to. LED display manufacturer Yaham was approached by Yesco to help it design a large display outside the famous Caesar’s Palace casino and resort but there was one big caveat. The future display outside The Shops at the Forum needed to blend into the Roman architecture.

The style is famous for its arches and curves, which go against the standard edges that dominate the LED display market.

CiCi Zhang, Project Manager at Yaham, explained how the company approached such a unique project and how its roots as an R&D company is perfect for more unusual projects.

Caesar’s Challenge

Yaham looked at the designs the team at the Shops at the Forum had mocked up and determined it could match this look through:

• Seamless corner 90-degree modules
• 115-degree modules
• 135-degree modules

“The entire sign itself is a 10mm S&D product. It’s fully dimensional and there’s a lot of concave and convex curves in that as well. Our cards are built on a slant where they can do that seamless concave and convex design,” Zhang said.

“The challenge of this project obviously started from the design. Were we able to create that true Roman architecture inspired look in what you would see as traditionally rectangular and square like LED signs,” Zhang said.

“We do have very unique products for these highly creative outlets. We basically took what we can already produce and then think about what we can newly manufacture to blend them into this modern but yet still Roman inspired design,” Zhang said.

Yaham prides itself on being able to do highly unique installations because of its background in research and design as opposed to pure manufacturing.

“If we are known to be able to create awesome creative LED projects, then we’ll take it,” said Zhang.