What Industry Is Digital Signage Helping The Most?

Many store managers may wonder whether or not digital signage is a good investment. It seems obvious that a sign capable of changing its message, tell a story, and do so in vivid colors would benefit a store’s bottom line, but the reality is much more complex than that.

Recent research has shown that the impact digital signage has on sales varies greatly depending on the size of the store. Hypermarkets (defined as stores carrying 29,000 to 38,000 items), including brands like CostCo and Sam’s, and malls show an increase in sales from the presence of digital signage. No effect, however, is seen in either supercenters or supermarkets, and there is potentially a negative effect found in smaller stores if signage is not properly utilized.

The study claims the difference stems from consumer behavior. In malls and hypermarkets, the shopping area is so large that people benefit from receiving as much information as possible about where things are located and what is available. In large hypermarkets, consumers are more likely to be influenced by impulse buying opportunities. With more items on sale, these locations can coerce customers more easily, and shoppers naturally come in with a longer list of items to purchase in mind. The smaller the outlet, the more refined the shopper’s list is and he or she is less likely to make a complimentary purchase.

Digital signage seems to work best in locations where people need help making decisions. That means larger locations, fast-food restaurants, and concessions. Digital menu boards are a great way to use digital signage, as people are looking at them to make decisions. Digital signage at the point of sale can greatly influence people’s purchases by providing images, details and other information. Emotions, attractive coloring, and movement can influence consumer behavior and lead to purchases.

Digital signage can provide a sales boost at the point of sale in concessions and fast food menus, and they can be useful in providing people with information about what is available in a very large shopping location, including providing maps to help guide customers around. Absent of these conditions, though, signs can be ignored or become overbearing. Retailers, food vendors and venue hosts will see revenues increase with the help of A/V applications, but it is critical that they implement the right tools in the most effective way.

Follow us on social media for the latest updates in B2B!

Image

Latest

facing adversity head-on
Facing Adversity Head-On: Leadership Insights From Charmeachealle Moore
July 23, 2024

Welcome to “Through the Storm,” where resilience and facing adversity head-on takes center stage. If you were to look up the word in the dictionary, you might just find a picture of Charmeachealle Moore, known affectionately as Mike Moore. His life story reads like a testament to unwavering determination and perseverance. Mike is a…

Read More
Breaking the Cycle and Inspiring Others
July 23, 2024

Nowadays, the traditional path to education is being questioned more than ever and there are numerous stories that provide a beacon of hope for those considering alternative routes. As the number of adults without a high school diploma reaches nearly 22 million in the United States, the importance of understanding and embracing non-traditional education…

Read More
School Safety and Regulatory Compliance
Approaching Safety and Regulatory Compliance with Intent and Purpose
July 23, 2024

In this episode of School Safety Today by Raptor Technologies Michelle Dawn Mooney sat down with special guest, Carrie Mockler, the Vice President of Operations at PublicSchoolWORKS, a Raptor Technologies company. PublicSchoolWORKS is a fully automated, all-in-one learning management system for online training for school staff and a comprehensive risk management program. Key Takeaways: •…

Read More
The Power of Self-Compassion in Leadership and Cognitive Diversity Can Transform Workplaces
July 23, 2024

Mental health and a sense of belonging are critical issues in today’s workplaces. So much that it is essential to practice self-compassion and form a better understanding of cognitive diversity. Leaders today must navigate the complexities of fostering connection and reducing isolation among their teams. Recent studies indicate that 40 percent of employees feel…

Read More