Why Content Is King in the Drive-Thru

 

Driving through at a fast-food restaurant or other business is a familiar process for many people. But it also can be one filled with pressure. There’s the voice on the other end, the line stacking up behind, and, at times, it all leads to a panic order or a customer forgetting to order an item they had in mind.

It shouldn’t be like that, said EcoDigital Media CEO Kimberly Brecko. EcoDigital and Peerless-AV partner to create turnkey solutions for businesses that keep content, hardware and software in mind, but without strong content, the whole operation may not yield anywhere near as high an ROI as it could.

“Content is a huge part of a digital signage deployment. It obviously is the thing that keeps people engaged, so starting from the standpoint of content-first to inform what type of hardware and software you’re going to suggest for a client is really key,” she said.

EcoDigital asks customers about their near-term and long-term goals to better understand what sort of things they want to do with their content. Whether it’s day parting, displaying different things at different times throughout the cycle, or displaying a seasonal promotion or the price with tax included, working out content up front is important.

Having AV experts who understand what sort of content the board will be displaying and how it will get there also is critical, said Rob Meiner, Technical Sales Engineer with Peerless-AV.

“Operators need to understand the upfront cost of that menu board, which is going to include a digital screen, the equipment needed to properly and safely hang the system, the program software, which would be the CMS connected not only to the audio but the order-entry system within the place of business, as well as whose hosting all this, where the content operates and putting in a replacement,” Meiner said.

With so many factors to consider, working with companies who truly understand drive-thru content will help businesses with drive-thru services get the highest possible ROI from their menu boards.

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication. A new episode of the Pro AV Show drops every Thursday.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Latest

U.S. Oil Auctions
New U.S. Oil Auctions Say “Nothing” About Short-Term Drilling. U.S. Energy Policy is Still Shy on New Oil Leasing.
June 1, 2023

U.S. oil auctions are back…sort of. In a significant move since the passage of President Joe Biden’s landmark climate change law, the U.S. held its first sale of oil and gas drilling rights on federal lands in late May, attracting over $78 million in high bids. This auction of 19 parcels in New Mexico, […]

Read More
home valuation
Zillow’s Not a Real Estate Agent. Don’t Rely On It To Find Your Home Valuation
June 1, 2023

In the dynamic landscape of real estate, home valuation is a delicate process requiring not just data, but a deep understanding of unique property features and market trends. Platforms like Zillow offer a numerical estimate based on comps or square footage but can fail to capture the essence of a home, from interior renovations […]

Read More
housing market
Can You Find Your Home Sweet Home in This Unpredictable Housing Market?
June 1, 2023

In the fluctuating landscape of the current unpredictable housing market, potential homebuyers are navigating high mortgage rates, volatile economic conditions, housing changes and a tightening inventory. Home prices have shown a slight decline with the median existing-home sales price dropping 0.9% to $375,700 in March compared to a year ago. It’s the second month […]

Read More