Electric Vehicles Impact on Tire Design

 

Tire Design Evolves as Electric Vehicles take a Larger Share of the Road

The increasing popularity of electric cars has largely been driven by environmental concerns, but the impacts of electric vehicles reach further than reducing carbon emissions.  As the differences between electric and gasoline-powered cars become more evident, the automotive industry must adjust to support these new demands.  One major area of research and development is in the tire industry.

Tire design and manufacturing has evolved along with the automobile over the decades and the electric vehicle phenomenon is another step in this journey.  There are questions that must be answered.  Will electric vehicles impact the tire market?  Is the tire wear different?  Will new specialty tires be in demand?

The Tire Design Challenge

Electric car design is largely geared toward optimizing vehicle range on a single charge.  The tire design must also support this goal while also delivering high performance and a long lifecycle.  With over 200 variables involved in tire design, including tread design, material selection, manufacturing process, construction, and sidewall design, this is no easy task.

Tires are a critical component to overall electric vehicle performance.  Differences in torque, mass, size, and rolling resistance each have a noticeable effect on the tire function and longevity.  This is quite apparent in high-performance electric vehicles, such as Teslas, which can wear out a set of tires in just 8,000-12,000 miles if driven hard.

A New Direction for Tire Development

“Historically, the tire industry has created tires with either high performance or low rolling resistance, requiring customers to make the trade-off for range or grip,” says a representative of Tesla Inc.  In general, tires with harder rubber last longer and have an extended range but lack the stickiness that is desirable for high performance tires.  Tesla aims to “break down this historic compromise” and offer tires that maximize performance as well as range and comfort.

Michelin’s R&D team has been working tirelessly to deliver tires optimized for electric vehicles.  Making tires for about 45 percent of the electric vehicles produced in the United States, Michelin dedicates much of its track time to electric vehicles.  The effort has paid off as Michelin has made numerous advancements including improving rolling resistance performance for electric vehicle tires.

Electric vehicles are freeing drivers from the dependence on gasoline.  These technologically advanced cars offer drivers a clean and comfortable ride, but tire wear is a major concern.  Without the proper tire, this smooth ride could be cut short.

At Bartell, we provide cutting-edge solutions for the tire and rubber industry.  Helping build more efficient, effective and safer tires for a wide range of vehicles including the newest EVs, Bartell continues to improve manufacturing by delivering enhanced technologies.

Click here to learn about our equipment for manufacturers in the tire and rubber industry!

Read more at bartellmachinery.com

Follow us on social media for the latest updates in B2B!

Image

Latest

student visibility
Why Student Visibility Matters in Today’s Schools
March 3, 2026

School Safety Today podcast, presented by Raptor Technologies. In this episode of School Safety Today by Raptor Technologies, host Dr. Amy Grosso interviews SRO Todd Brendel of Dayton Independent Schools (KY), who shares frontline insights on the importance of knowing where students and staff are throughout the school day. He explains how they manage…

Read More
skilled trades mentorship
Why the Trades Need a Cultural Reset to Attract and Retain the Next Generation
March 3, 2026

The skilled trades are at a critical crossroads. According to an August 2025 report from the Institute for Women’s Policy Research (IWPR), the number of women working in construction and extraction occupations rose to 366,360 in 2024, the highest level ever recorded. Yet despite that growth, women still account for only about 4.3% of construction…

Read More
virtual physical therapy
Virtual Physical Therapy and the Changing Landscape of Athlete Care
March 3, 2026

Virtual care is no longer an experiment—it’s a structural shift in healthcare. Telehealth usage remains significantly higher than pre-2020 levels, and providers across disciplines are rethinking how to deliver higher-quality outcomes without the overhead and insurance constraints of traditional clinics. Meanwhile, recreational and endurance sports participation continues to rise, with millions of Americans registering…

Read More
employer
Why Institution-Wide Employer Alignment Will Define the Next Era of Higher Ed
March 2, 2026

Higher education is at an inflection point. Institutions are facing a demographic cliff in traditional-age enrollment, softening international pipelines, and increasing scrutiny around the return on investment of a degree. At the same time, the World Economic Forum reports that 59 out of every 100 workers globally are projected to require reskilling or upskilling…

Read More