Skip to content
MarketScale
‹ Back to IndustriesEnergy

Electric Vehicles Impact on Tire Design

Tire Design Evolves as Electric Vehicles take a Larger Share of the Road The increasing popularity of electric cars has largely been driven by environmental concerns, but the impacts of electric vehicles reach further than reducing carbon emissions.  As the differences between electric and gasoline-powered cars become more evident, the automotive industry must adjust…

This story was produced through MarketScale. See how Energy teams put it to work with Customer Stories & Case Studies.

Share

Tire Design Evolves as Electric Vehicles take a Larger Share of the Road

The increasing popularity of electric cars has largely been driven by environmental concerns, but the impacts of electric vehicles reach further than reducing carbon emissions. As the differences between electric and gasoline-powered cars become more evident, the automotive industry must adjust to support these new demands. One major area of research and development is in the tire industry.

Tire design and manufacturing has evolved along with the automobile over the decades and the electric vehicle phenomenon is another step in this journey. There are questions that must be answered. Will electric vehicles impact the tire market? Is the tire wear different? Will new specialty tires be in demand?

The Tire Design Challenge

Electric car design is largely geared toward optimizing vehicle range on a single charge. The tire design must also support this goal while also delivering high performance and a long lifecycle. With over 200 variables involved in tire design, including tread design, material selection, manufacturing process, construction, and sidewall design, this is no easy task.

Tires are a critical component to overall electric vehicle performance. Differences in torque, mass, size, and rolling resistance each have a noticeable effect on the tire function and longevity. This is quite apparent in high-performance electric vehicles, such as Teslas, which can wear out a set of tires in just 8,000-12,000 miles if driven hard.

A New Direction for Tire Development

“Historically, the tire industry has created tires with either high performance or low rolling resistance, requiring customers to make the trade-off for range or grip,” says a representative of Tesla Inc. In general, tires with harder rubber last longer and have an extended range but lack the stickiness that is desirable for high performance tires. Tesla aims to “break down this historic compromise” and offer tires that maximize performance as well as range and comfort.

Michelin’s R&D team has been working tirelessly to deliver tires optimized for electric vehicles. Making tires for about 45 percent of the electric vehicles produced in the United States, Michelin dedicates much of its track time to electric vehicles. The effort has paid off as Michelin has made numerous advancements including improving rolling resistance performance for electric vehicle tires.

Electric vehicles are freeing drivers from the dependence on gasoline. These technologically advanced cars offer drivers a clean and comfortable ride, but tire wear is a major concern. Without the proper tire, this smooth ride could be cut short.

At Bartell, we provide cutting-edge solutions for the tire and rubber industry. Helping build more efficient, effective and safer tires for a wide range of vehicles including the newest EVs, Bartell continues to improve manufacturing by delivering enhanced technologies.

Click here to learn about our equipment for manufacturers in the tire and rubber industry!

Read more at bartellmachinery.com

Energy: are you visible to AI?

Before they reach out, Energy buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Energy Insights

S&P Global Energy expands price reporting role in London chemicals market

S&P Global Energy expands price reporting role in London chemicals market

S&P Global Energy is expanding its presence in the London chemicals market by hiring an Associate Price Reporter. This move indicates the company's commitment to enhancing its commodity price discovery services for enterprise buyers. The development reflects S&P Global Energy’s continued investment in the sector.

  • 01S&P Global Energy is hiring in London.
  • 02The role is focused on chemicals market price reporting.
  • 03Demonstrated investment in commodity price discovery.

Jul 14, 2026

Philippines raises renewable energy target to 50% by 2030, signaling major grid shift for industrial operators

Philippines raises renewable energy target to 50% by 2030, signaling major grid shift for industrial operators

The Philippine Department of Energy has increased its renewable energy target to comprise 50% of the country's power mix by 2030. This move is set to significantly impact energy procurement strategies and grid planning for industrial operators. The shift indicates a major adjustment in the country's approach to energy production and distribution.

  • 01Philippines targets 50% renewable energy by 2030.
  • 02Significant implications for energy procurement and grid planning.
  • 03Major shift in energy production and distribution strategies.

Jul 14, 2026

Cornerstone Energy's 4th Annual Forum puts New England grid reliability front and center

Cornerstone Energy's 4th Annual Forum puts New England grid reliability front and center

Cornerstone Energy hosted its 4th Annual Energy Transition Forum focusing on the reliability of New England's energy grid. The event brought together utility leaders, engineers, and regulators to address challenges related to winter reliability, decarbonization mandates, and grid planning. Discussions centered around strategies to strengthen grid resilience in the face of energy transitions.

  • 01Cornerstone Energy's forum addresses New England grid reliability.
  • 02Event focused on winter reliability, decarbonization, and grid planning.
  • 03Utility leaders, engineers, and regulators participated in discussions.

Jul 14, 2026

Explore More Energy Insights

Read more expert perspectives from across Energy.

Browse Energy Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Energy and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512