Skip to content
MarketScale
‹ Back to IndustriesEnergy

Electric Vehicles Impact on Tire Design

Tire Design Evolves as Electric Vehicles take a Larger Share of the Road The increasing popularity of electric cars has largely been driven by environmental concerns, but the impacts of electric vehicles reach further than reducing carbon emissions.  As the differences between electric and gasoline-powered cars become more evident, the automotive industry must adjust…

This story was produced through MarketScale. See how Energy teams put it to work with Customer Stories & Case Studies.

Share

Tire Design Evolves as Electric Vehicles take a Larger Share of the Road

The increasing popularity of electric cars has largely been driven by environmental concerns, but the impacts of electric vehicles reach further than reducing carbon emissions. As the differences between electric and gasoline-powered cars become more evident, the automotive industry must adjust to support these new demands. One major area of research and development is in the tire industry.

Tire design and manufacturing has evolved along with the automobile over the decades and the electric vehicle phenomenon is another step in this journey. There are questions that must be answered. Will electric vehicles impact the tire market? Is the tire wear different? Will new specialty tires be in demand?

The Tire Design Challenge

Electric car design is largely geared toward optimizing vehicle range on a single charge. The tire design must also support this goal while also delivering high performance and a long lifecycle. With over 200 variables involved in tire design, including tread design, material selection, manufacturing process, construction, and sidewall design, this is no easy task.

Tires are a critical component to overall electric vehicle performance. Differences in torque, mass, size, and rolling resistance each have a noticeable effect on the tire function and longevity. This is quite apparent in high-performance electric vehicles, such as Teslas, which can wear out a set of tires in just 8,000-12,000 miles if driven hard.

A New Direction for Tire Development

“Historically, the tire industry has created tires with either high performance or low rolling resistance, requiring customers to make the trade-off for range or grip,” says a representative of Tesla Inc. In general, tires with harder rubber last longer and have an extended range but lack the stickiness that is desirable for high performance tires. Tesla aims to “break down this historic compromise” and offer tires that maximize performance as well as range and comfort.

Michelin’s R&D team has been working tirelessly to deliver tires optimized for electric vehicles. Making tires for about 45 percent of the electric vehicles produced in the United States, Michelin dedicates much of its track time to electric vehicles. The effort has paid off as Michelin has made numerous advancements including improving rolling resistance performance for electric vehicle tires.

Electric vehicles are freeing drivers from the dependence on gasoline. These technologically advanced cars offer drivers a clean and comfortable ride, but tire wear is a major concern. Without the proper tire, this smooth ride could be cut short.

At Bartell, we provide cutting-edge solutions for the tire and rubber industry. Helping build more efficient, effective and safer tires for a wide range of vehicles including the newest EVs, Bartell continues to improve manufacturing by delivering enhanced technologies.

Click here to learn about our equipment for manufacturers in the tire and rubber industry!

Read more at bartellmachinery.com

Energy: are you visible to AI?

Before they reach out, Energy buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Energy expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Energy expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Energy Insights

Fitch downgrades utility sector outlook as $240B capex wave collides with affordability backlash

Fitch downgrades utility sector outlook as $240B capex wave collides with affordability backlash

Fitch Ratings has downgraded the outlook for the utility sector to 'deteriorating'. The sector is facing challenges due to a $240 billion capital expenditure wave coupled with affordability issues that threaten cost recovery.

  • 01Fitch Ratings has downgraded the utility sector outlook to 'deteriorating' due to affordability pressures.
  • 02The utility sector is dealing with a $240 billion capital expenditure wave.
  • 03Affordability concerns could impact the sector's ability to recover costs.

Jul 24, 2026

Utilities set to spend $1.1T on grid infrastructure as electrification drives five-year investment surge

Utilities set to spend $1.1T on grid infrastructure as electrification drives five-year investment surge

Utilities are expected to spend approximately $1.1 trillion on grid infrastructure over the next five years, largely in response to increased electrification demands. The Edison Electric Institute anticipates an investment of $208 billion in 2025 as part of this significant build-out effort. This surge underscores the critical role infrastructure will play in supporting future energy needs.

  • 01Utilities plan to invest $1.1 trillion in grid infrastructure over the next five years.
  • 02A projected $208 billion will be spent on grid upgrades in 2025 alone.
  • 03Electrification is a major driving force behind these substantial investments.

Jul 23, 2026

Utilities face a $240 billion capital squeeze as affordability pressure mounts

Utilities face a $240 billion capital squeeze as affordability pressure mounts

The utility sector is experiencing a financial crunch with a $240 billion capital requirement. Fitch has downgraded the sector's outlook, and EY highlights the need for significant investment as operators struggle with rising demand and the challenge of recovering costs. The industry faces pressure from both capital needs and affordability concerns.

  • 01The utility sector requires a $240 billion investment to meet new demands.
  • 02Fitch has downgraded the utility sector's outlook due to financial challenges.
  • 03Operators in the utility sector are caught between rising demand and the risk of rate recovery.

Jul 22, 2026

Explore More Energy Insights

Read more expert perspectives from across Energy.

Browse Energy Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Energy and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512