Skip to content
MarketScale
‹ Back to IndustriesEnergy

Transportation Innovations Improve Reliability and Extend Battery Life

On today’s Transportation Podcast, we’re joined by Chad Hall, co-founder and senior vice president of marketing at Ioxus. Ioxus is a leading manufacturer of iCAP ultracapacitor, iMOD modules, and THiNCAP products that optimize battery life and improve reliability. Their products are used in hybrid automobiles and buses, wind turbines, and other applications. Chad shared,…

This story was produced through MarketScale. See how Energy teams put it to work with Customer Stories & Case Studies.

Share
Transportation Innovations Improve Reliability and Extend Battery Life

On today’s Transportation Podcast, we’re joined by Chad Hall, co-founder and senior vice president of marketing at Ioxus. Ioxus is a leading manufacturer of iCAP ultracapacitor, iMOD modules, and THiNCAP products that optimize battery life and improve reliability. Their products are used in hybrid automobiles and buses, wind turbines, and other applications.

Chad shared, “Our capacitors are in use in multiple industries. They are popular in hybrid buses and allow these vehicles to reduce the amount of fuel needed and emissions. They can also be used for voltage stabilization in power grids.”

Ioxus recently released a new product, uSTART®, which is a patented ultracapacitor battery support module. It works to improve battery life by reducing the cycling of the battery, maintaining a higher vehicle voltage during the start. “Typically, the uSTART will replace at least one battery in a vehicle or more. It provides the energy needed to start the vehicle, which puts a strain on the battery. The uSTART actually enables a quicker start,” Chad said.

The uSTART has a much smaller amount of stored energy than a battery but is more efficient at cranking. The ultimate goal of the product is to increase the reliability of starting, prevent stranded assets, and extend the life of the battery. By extending the battery’s life, the product offers sustainability as well.

“When fleets don’t have to install new batteries as often, they obviously save money, but it also means that the materials like lead are not being mined and manufactured. In fact, by using the uSTART, a fleet could prevent about one million pounds of lead from being processed. That’s a big step for sustainability,” Chad relayed.

The uSTART, winner of the 2018 Edison Awards Bronze Medal, is now available and field-proven. Learn more about by listening to the full podcast.

For the latest news, videos, and podcasts in the Transportation Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @TransportMKSL

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Energy: are you visible to AI?

Before they reach out, Energy buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Energy expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Energy expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Energy Insights

Heat stress is expanding faster than utility grids can keep up, and the investment gap is widening

Heat stress is expanding faster than utility grids can keep up, and the investment gap is widening

Heat stress is increasing more rapidly than utility grids can expand, leading to a widening investment gap. A study published in Nature indicates that some regions now experience 50 additional heat stress days annually. U.S. utilities have announced plans for a $1.1 trillion grid investment over the next five years to address this growing issue.

  • 01Some regions now experience 50 more heat stress days per year due to climate change.
  • 02U.S. utilities plan to invest $1.1 trillion in the grid over the next five years.
  • 03The investment gap between current utility infrastructure and needed upgrades is widening.

Jul 25, 2026

Fitch downgrades utility sector outlook as $240B capex wave collides with affordability backlash

Fitch downgrades utility sector outlook as $240B capex wave collides with affordability backlash

Fitch Ratings has downgraded the outlook for the utility sector to 'deteriorating'. The sector is facing challenges due to a $240 billion capital expenditure wave coupled with affordability issues that threaten cost recovery.

  • 01Fitch Ratings has downgraded the utility sector outlook to 'deteriorating' due to affordability pressures.
  • 02The utility sector is dealing with a $240 billion capital expenditure wave.
  • 03Affordability concerns could impact the sector's ability to recover costs.

Jul 24, 2026

Utilities set to spend $1.1T on grid infrastructure as electrification drives five-year investment surge

Utilities set to spend $1.1T on grid infrastructure as electrification drives five-year investment surge

Utilities are expected to spend approximately $1.1 trillion on grid infrastructure over the next five years, largely in response to increased electrification demands. The Edison Electric Institute anticipates an investment of $208 billion in 2025 as part of this significant build-out effort. This surge underscores the critical role infrastructure will play in supporting future energy needs.

  • 01Utilities plan to invest $1.1 trillion in grid infrastructure over the next five years.
  • 02A projected $208 billion will be spent on grid upgrades in 2025 alone.
  • 03Electrification is a major driving force behind these substantial investments.

Jul 23, 2026

Explore More Energy Insights

Read more expert perspectives from across Energy.

Browse Energy Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Energy and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512