How to Use Text Message Marketing to Build Your Retail Business

Retailers across the globe are harnessing the power of SMS marketing to enhance customer relationships and experience. With an open rate of almost 98% compared to just 20% from email marketing efforts, retailers are boosting sales, building brand awareness and retaining customers using SMS marketing. Small retail businesses now have the power to rival large global brands as they utilize modern communication methods to their advantage, whilst giving their existing and potential customers exactly what they want.

Is your retail website mobile friendly? Has it been built in order to be responsive to both tablet and mobile devices? Are you using modern communication platforms to your advantage? Are you using analytical data to understand the expectations and buying patterns of your loyal customers? Now is the time to ramp up communication methods and channels in line with the people that make your businesses what it is today.

Beware, before shopping with a retailer, some consumers will scour the internet using review websites to look up products and online feedback from previous customers. Therefore, it’s crucial that you have a review/firefighting strategy in place.

Many retailers are turning to SMS marketing as a way of enhancing brand awareness and promoting various offers that offer exclusivity and unique benefits for their customers. SMS marketing is also a way to build a well-organized database of contacts and customers, share product offers, specials and sales, and also boost internal communications. SMS marketing is convenient, effective, and an instantaneous way to keep in touch with both staff and customers.

There are several ways by which to enhance your marketing efforts and build your retail business with SMS marketing. Below are some ideas to consider that include best practice tips that will generate a buzz, enrich retailer/customer relationships and help to increase ROI via SMS marketing.

Ensure That People Opt-In To Receive Texts From You

Every SMS marketing professional needs to adhere to text message marketing regulations when contacting their customer database via SMS. By ignoring this rule, businesses may incur hefty fines if they are not permitted to utilize mobile numbers for their SMS marketing campaigns.

Just because a customer has made a purchase from you, or signed up to your mailing list, this doesn’t permit you to send a txt message to their mobile phone. People can be very protective around their personal mobile data and information, so air on the side of caution and keep email and SMS sign-ups separate.

A perfect example of how to encourage opt-ins from customers is to send out a short code opt in text to existing and new customers. Simply ask customers to reply back to your SMS with a short code word in order to opt-in for your exclusive marketing offers. Many businesses have successfully used this method to generate hundreds of thousands of subscribers.

After ensuring you are permitted to text your customers, as a retailer you may want to consider the following:

Contact Customers With Exclusives And Special Offers

Does your business regularly have special offers and exclusive sales on? Why not let your customers know via text? By harnessing the power of SMS marketing, you can almost guarantee that your message will be read. So, it’s a perfect platform by which to let customers know that you have a sale on, when it finishes, what exclusive offers are available to them, and how much they can save.

Automatically Send Out Purchase And Delivery Information

When a customer has made a purchase, send them an SMS to thank them for their business. Let them know when their item will be delivered and consider adding an offer as an exclusive because they have done business with you. Going the extra mile with customer service always pays off.

Use SMS To Garner More Visits To Brick And Mortar Stores

By texting your loyal customers an offer that can only be redeemed from a brick and mortar outlet, you can convert online sales to an offline windfall. This is a great way to see how responsive your online customers are to special offers. It’s also a form of market research as it’s cost effective and can easily be followed by an online offer it the customers are unresponsive and don’t take advantage of your offline deal.

Promote New Stock and Products via SMS

Keep your customers up to date with new stock or products that you are promoting. Send a link that will take them straight to your new stock on your website. You may consider including an introductory offer exclusive to SMS recipients, you can increase ROI by creating a sense of urgency such as a flash sale.

Create SMS Loyalty Programs

Customers like to feel special, and by sending them exclusive offers by text message – you will certainly make them feel special. So, start an SMS loyalty program and allow customers to sign up – word will soon spread.

Use SMS To Conduct Surveys

Feedback is always important, it’s a great way to discover what you are good at and where you can improve. So, after a purchase, send your customers an SMS survey and see what they think of you. This is a perfect way to collect information for market research purposes for free. However, you may want to incentivize longer surveys with special discounts to add value to your loyal database of customers.

Pocketstop built Straightxt to streamline your retail business’s SMS marketing campaigns from one simple interface. Our user-friendly platform contains powerful mobile tools and gathers instant results. In fact, 29% of recipients click on links in texts, 47% of those people make a purchase. By choosing Straightxt your business can easily capture new leads whilst creating customer loyalty starting today.

Why not try a demo now?

To learn more information head to the PocketStop website.

Follow us on social media for the latest updates in B2B!

Image

Latest

Class 8 trucks
Driving the Future at ACT Expo: Windrose Showcases Its Purpose-Built Electric Class 8 Trucks
July 1, 2025

At the ACT Expo, Hammer Down host Mike Bush dives deeper into the future of freight with a hands-on look at Windrose Technology’s electric Class 8 trucks. Joined by Joseph Jaramillo, Driver Supervisor at Talon Logistics, Mike takes a test drive to experience the smooth ride, dual digital displays, and unique features—like advanced regen modes and a…

Read More
ball valve
Zero-Friction Flow: Trillium Launches the Red Point® Non-Contact Rising Stem Ball Valve to Cut Downtime, Boost Safety, and Perform in Demanding Applications
June 30, 2025

Join host Michelle Dawn Mooney for this special episode of FlowCast by Trillium Flow Technologies, as she sits down with Fred Jansen, General Manager of Trillium’s Netherlands facility, and Pepijn Esman, Engineering Manager for Red Point, to unveil the non-contact Rising Stem Ball Valve (RSBV)—a breakthrough engineered for extreme-service applications across oil &…

Read More
student success
The AI-Powered Edge in Education: How LearningClues Is Enabling Student Success with Co-founder and CEO Dr. Perry Samson
June 30, 2025

As AI continues to reshape education, institutions face a growing challenge in ensuring students succeed without compromising engagement or integrity. Today’s college students are often juggling jobs, family, and coursework, leading to limited study time and increased dropout risk. According to the National Center for Education Statistics, 40% of full-time undergraduates and 74% of…

Read More
AI Strategist
Why Enterprises Need an AI Strategist and Why It Should Be a Marketer
June 30, 2025

In this episode of The Marketing AI SparkCast, Aby Varma, founder of Spark Novus, a leading consultancy that partners with marketing leaders to adopt and scale AI responsibly and strategically, talks with Nicola Smith, Senior AI Programs Advisor at Southwest Airlines. They explore how enterprises can move beyond tool experimentation to embed AI into…

Read More