5 Steps to Show Leadership in Crisis

 

The coronavirus pandemic hasn’t been easy for anyone, but leaders and executives charged with charting the path forward for their companies have had plenty on their mind.

Luckily, there are ways to get through these difficult moments and begin to rebound mentally and economically, said Jackie Werblo, Founder and Head Coach of CONVEX Leadership.

Werblo has five steps that show leadership during a crisis. The first is take action and eliminate reaction.

“I think it’s no different than in any life situation. If you sit back too long, the opportunity is missed. The window of opportunity closes,” Werblo said. “Yes, another door may open, another window may open, but that first person through gets to set the standard of what’s expected.”

The second is to be prepared to act when you have 60-70% of the facts you need.

The third step is to be willing to pivot or correct course when more information becomes available. Werblo pointed out that expert pilots are comfortable course-correcting on long-haul flights, and executives should be just as nimble.

The fourth step is to over-communicate.

“There is no such thing as too much communication during a period of crisis, because people want to hear, or they will make stuff up,” Werblo said. “If people make stuff up, what you have is a problem with miscommunication or misinformation or false information at its worst.”

The fifth and final step is to be courageous.

If leaders are able to put all five steps into action, Werblo said, they’ll be dealing with a workplace that is much more prepared to face the challenges of the coronavirus pandemic and much more likely to have success in achieving the company’s goals.

For the latest news, videos, and podcasts in the Retail Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Rothman Index
The Origin Story of the Rothman Index – Episode 5
January 8, 2026

Hospitals collect enormous amounts of clinical data, yet preventable patient decline remains a persistent challenge. Over the past two decades, hospitals have invested heavily in early warning scores and rapid response infrastructure, but translating data into timely, meaningful action has proven difficult. As clinicians contend with alert fatigue and increasing documentation burden, a more…

Read More
Rothman Index
My Mother and the Story of the Genesis of the Rothman Index – Episode 4
January 8, 2026

Healthcare generates enormous volumes of clinical data, yet making sense of that information in real time remains a challenge. Subtle changes in vitals, labs, and nursing assessments often precede serious events, but when that information is fragmented across the medical record, emerging risks can go unnoticed. The central challenge facing hospitals today is not…

Read More
home
Delivering Moments That Matter: The Art of Joy, Memory, and Meaning at Anthropologie Home
January 8, 2026

These days, ‘home’ means more than just four walls. It’s where people reset, gather, and express who they are—raising the bar for what they expect from the brands that help shape those spaces. Consumers are no longer just buying décor—they’re investing in meaning, memory, and moments that last. Research continues to show that people…

Read More
Texas energy
Small Margins, Big Risks: How Fraud Hurts Texas Energy Retailers
January 6, 2026

Fraud has quietly become one of the most existential threats in Texas’s deregulated retail electricity market—because the business runs on razor-thin margins and delayed payment. Under the non-POR system overseen by the Electric Reliability Council of Texas (ERCOT), retail energy providers assume the full risk of nonpayment. With profit margins often measured in just a…

Read More