5 Steps to Show Leadership in Crisis

 

The coronavirus pandemic hasn’t been easy for anyone, but leaders and executives charged with charting the path forward for their companies have had plenty on their mind.

Luckily, there are ways to get through these difficult moments and begin to rebound mentally and economically, said Jackie Werblo, Founder and Head Coach of CONVEX Leadership.

Werblo has five steps that show leadership during a crisis. The first is take action and eliminate reaction.

“I think it’s no different than in any life situation. If you sit back too long, the opportunity is missed. The window of opportunity closes,” Werblo said. “Yes, another door may open, another window may open, but that first person through gets to set the standard of what’s expected.”

The second is to be prepared to act when you have 60-70% of the facts you need.

The third step is to be willing to pivot or correct course when more information becomes available. Werblo pointed out that expert pilots are comfortable course-correcting on long-haul flights, and executives should be just as nimble.

The fourth step is to over-communicate.

“There is no such thing as too much communication during a period of crisis, because people want to hear, or they will make stuff up,” Werblo said. “If people make stuff up, what you have is a problem with miscommunication or misinformation or false information at its worst.”

The fifth and final step is to be courageous.

If leaders are able to put all five steps into action, Werblo said, they’ll be dealing with a workplace that is much more prepared to face the challenges of the coronavirus pandemic and much more likely to have success in achieving the company’s goals.

For the latest news, videos, and podcasts in the Retail Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

pcp
PCP Attribution Analysis
May 22, 2025

Dr. Sam Ambewadikar, RVP and Medical Director at Anthem National Accounts, joins Brent to unpack the power of primary care attribution analysis—a tool he helped pioneer to spotlight the clinical and financial impact of members not having an established PCP. Drawing from his background as a practicing pediatrician and claims analytics leader, Dr. Sam shares…

Read More
sydney health
Sydney Health Demo
May 22, 2025

In this episode, Christina Firouztash, Executive Advisor of Digital Solutions at Anthem, gives a dynamic walkthrough of the Sydney Health app—Anthem’s flagship digital member experience. Christina showcases how Sydney delivers personalized, simple, and equitable navigation across benefits, including virtual care, pharmacy, financial transparency, and social services access. From contextual chatbots and ID card access to…

Read More
pharmacy
Pharmacy Part 1
May 22, 2025

In this episode, Brent chats with Katie Brennan, National Sales Director at CarelonRx, about making pharmacy benefits more accessible, consistent, and member-friendly. Katie spotlights Carelon new advanced home delivery model, which brings the pharmacy counter—and the pharmacist—into the member’s home. With fewer retail pharmacies offering extended hours and many patients lacking reliable transportation, CarelonRx is…

Read More
inclusive care
Inclusive Care
May 22, 2025

Sammy Gonzalez, Regional Vice President at Elevance Health, joins Brent for a deeply personal and impactful conversation on health equity and inclusive care. Sammy shares a powerful story of medical misdiagnosis tied to cultural assumptions, underscoring how bias—even unintentional—can hinder care quality. He highlights Elevance’s work to improve diversity in provider networks, enhance cultural competency,…

Read More