AdMobilize has announced a partnership with custom interactive display manufacturer Media Mea llc to equip its digital signage solutions with fully-integrated, easy-to-use audience analytics functionality. Making it easier and more affordable than ever for brands and agencies to utilize real-time analytics to better understand their audiences. The AdMobilize audience analytics platform can track real-time ad performance and customer engagement, and optimize store traffic flow, amongst much more.
All captured analytics are fed to a cloud-based dashboard or API that allows end-users to assess results and performance and make any necessary adjustments to the displayed content. Beginning in Q1 2018, all of this audience analytics functionality will be available through Media Mea’s suite.