Go Back

Designed for retail leaders, Retail Refined dives deep into exploring the future of the consumer and in-store experiences. Challenging the norm, host Melissa Gonzalez investigates what will define the next decade of retail, disruption that lies ahead and the key factors influencing change through curated conversations with some of the biggest names in retail and retail technology.

MarketScale

Retail

Blending Digital and Physical Realms for the Future of Retail

Melissa Gonzalez
September 2, 2023
augmented reality
Brand Awareness
digital retail
retail
+more

 

The future of retail is not just a question of digital versus physical; it’s about creating a seamless, multi-dimensional experience that speaks to consumer emotions as much as it does to their needs.

Melissa Gonzalez, Host of Retail Refined, and Principal, MG2 and Founder of The Lionesque Group, underscores the enduring power of brick-and-mortar stores in establishing brand awareness, affinity, and purchase intent. Her insights point to a future where digital, physical, and emerging technologies like augmented reality coalesce into a unified customer journey. Retailers must embrace this complexity, incorporating real-world feedback to shape corporate strategies that resonate across all platforms. Tune in to Retail Refined for a deep dive into these critical shifts for the future of retail with industry leaders.

Recent Episodes

LEGO
View episode

How LEGO Puts Play to Work Across Retail Experiences: Breaking Down the Formula with PJ du Toit

As in-store experiences become key to brand loyalty, LEGO is doubling down on its core brand essence of play, using it as both a design philosophy and a strategic lever. The company is transforming its physical spaces into destinations that spark imagination, encourage interaction, and strengthen emotional connections with shoppers of all ages. With…

American Eagle
View episode

Building Loyalty Through Generational Evolutions: Inside the Mind of American Eagle CMO Craig Brommers

As Gen Z cements its role as the cultural vanguard and Gen Alpha begins to assert its voice, brands face mounting pressure to not only keep pace but to actively shape youth identity. With social commerce booming and physical retail undergoing reinvention, staying relevant means delivering experiences as dynamic as the customers themselves. One…

EV
View episode

What is Unreasonable Hospitality in EV Environments?

As electric vehicle adoption surges—projected to make up over half of all new car sales in the U.S. by 2030—the expectations around where and how we charge are rapidly evolving. Charging stations are no longer just utility hubs; they are becoming lifestyle touchpoints. Today’s EV drivers seek more than speed and convenience—they want frictionless technology,…

Launch Your Branded Show Today

Engage your audience with original, industry-specific content.

Book a Demo Talk to an Expert