According to Quartz, sales have increased slightly every year since 2013. The number of U.S. locations also went up 35% over a recent six-year stretch. Effective marketing on social media is a big reason why they are doing well. Popular hashtags like #bookstagram have led people to travel to their nearest store to not only make a trending post but also pick up a book or two. On the flip side, independent booksellers also say too much digital media is helping sales, saying people are looking to books as an escape.
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