Can Brick-and-Mortar Retailers Slow Down E-Commerce Sites By Using Their Own Tools Against Them?

Today’s retail landscape is drastically different from that of previous generations. E-commerce, automation, and technology have changed the role of brick and mortar stores leaving more and more consumers buying products online. The U.S. Census Bureau found that e-commerce, as a percentage of total retail sales, accounts for 10 percent of all sales. The Bureau estimates it’ll be 15 percent within the next decade.

In an order to reverse this trend, physical retailers are making sure e-commerce outlets are not the only ones using technology to get ahead.

Retailers are incorporating robots in their physical stores to welcome visitors, answer questions about products and show what items are in stock. A retail shop in California uses SoftBank’s robot, Pepper, as a customer service representative. The pilot program saw a 70 percent increase in store foot traffic.

Brands are also leveraging mobile apps that use artificial intelligence to help reinvent the shopping experience.  Sephora’s app uses AI to recommend products that match a user’s skin tone. Shoppers do not have to try on products to see what looks good and what does not – the app does it all for them.

While advanced technology can be great for consumers, it also has adverse effects on the retail workforce. McKinsey estimates that job loss due to automation in retail could be anywhere from 400 million to 800 million people by 2030. Robots as customer service reps, payment kiosks and mobile apps are all replacing human jobs.

Shopping online allows consumers to shop when it’s convenient, read reviews, find the best price and compare products. E-commerce gives more power to consumers at the touch of their fingertips. Retailers need to adapt their business models to better incorporate technology into their retail experience.

The industry is not seeing a full retail apocalypse just yet, but retailers need to be aware of how e-commerce and technology are drastically changing the industry.

Follow us on social media for the latest updates in B2B!



Canadian Advanced Air Mobility
The Future of Transportation is Coming
July 15, 2024

As the aviation industry advances, Canadian Advanced Air Mobility (CAAM) is spearheading the integration of electric vertical takeoff and landing (eVTOL) aircraft, drones, and other innovative technologies into Canadian airspace. The need for sustainable and efficient air transport solutions is more critical than ever. The stakes are high, with environmental impacts and economic opportunities…

Read More
Why Hardwired Buttons Outperform Wearable Devices in School Safety
July 15, 2024

In a recent episode of “Secured” with hosts Mike Matranga and Mike Monsive, the conversation revolved around the evolution of safety systems in schools and wearable devices. The discussion highlighted the simplicity of understanding effective systems, using Buc-ee’s gas stations’ success, known for their clean restrooms, as an analogy for consistency and excellence. Matranga…

Read More
AIS targets
Fact or Fiction: Do All Boats Show as AIS Targets on Radar?
July 12, 2024

In this latest episode of Icom’s “Fact or Fiction,” Captain Kelly Gordon tackles a common misconception about marine radar systems: Do all boats show up on radar as AIS (Automatic Identification System) targets? Many believe every vessel on the water appears as those distinctive little triangles on radar screens, representing AIS targets. However, Captain…

Read More
AI in content marketing
Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work
July 11, 2024

Will 2024 be known as the year AI made waves in content marketing? It sure seems so, with recent AI-driven ads from Toys R Us and Under Armour generating significant buzz online. Not just this: Despite having no official ties to the brand, a mock Volvo ad created entirely by AI has also gone…

Read More