Can Malls Sustain Increased Traffic and Profits Post-COVID?

Simon Property Group, the largest mall group in the U.S., reported higher than expected profits in Q1. One reason, according to the real estate firm, is due to increased foot traffic in malls since the beginning of the year. Will the U.S.’ mall footprint, as well as retailers that rely on malls for consistent sales, see similar earnings as the economy fully opens up in 2021?

On this Marketscale TV interview, Voice of B2B Daniel Litwin talked with Brett Rose, CEO of United National Consumer Suppliers, an international wholesale distribution company for major multinational retailers. The duo spoke about factors giving malls a boost in 2021, consumer shopping experiences, and consumer trends that could signal a change for malls.

With a bright Q1 now behind it, Simon Property attributes its bullish outlook to a more confident consumer, as well as high sales volumes in March compared to 2019. Most newsworthy to the firm, its full-year outlook for operations funds went from $9.70 to $9.80 per share. While foot traffic certainly helped, Rose sees other factors at play.

Rose noted that consumerism, in general, is at an all-time high. While toilet paper made the headlines, consumers were buying up a lot of stuff, especially with new online models. The novelty of in-person shopping might be driving some traffic; will it be sustainable long term, or have consumers adjusted to home delivery and BOPIS?

“You can run any mall you want, but truth be told, nobody has ever experienced the landscape we’re in right now,” Rose said. “So, coming out of the pandemic, as far as the bullish predictions and numbers, they’re spot on; people have been inside way too long.”

Rose said the pandemic was the nail in the coffin for some big box stores that were teetering on the edge of bankruptcy, though many of these dynamics were already in play before COVID. He elaborated that malls won’t take a dip anytime soon, but strategies around the traditional big box footprint or the anchor store will most likely change.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Applied Digital
Workforce, Housing, and Growth: How Applied Digital Is Revitalizing a Rural Town Through AI Infrastructure
July 15, 2025

As AI infrastructure spreads beyond tech hubs and into America’s heartland, companies face a new imperative: not just to build facilities—but to build trust, local partnerships, and long-term value for the communities that host them. In Ellendale, North Dakota, Applied Digital’s Polaris Forge 1 campus has become a case study in what rural revitalization…

Read More
Sepsis
Challenges of Identifying and Reducing Sepsis Mortality – Episode 2
July 15, 2025

Michael Rothman explores the complexities of sepsis identification and management, highlighting the challenges posed by varying definitions and clinical pathways. He discusses the ineffectiveness of current sepsis screening protocols, which often yield high false-positive rates and fail to reduce mortality meaningfully. The episode concludes by questioning the focus on sepsis-specific initiatives and suggesting that more…

Read More
engineering community
The Future of the Engineering Community: Equity, AI, and Real Connection
July 15, 2025

The Engineer Who Builds Communities, Not Just Systems! Angelie Vincent has spent more than two decades in aerospace engineering, but her real legacy might be the communities she’s built along the way. Now an AI Integration Engineer at Boeing, Angelie joins Professional Quotient host Jason Winningham for a wide-ranging conversation on neurodivergent leadership, workplace…

Read More
hvacr
Women in HVACR Are Driving Change Across the Skilled Trades
July 15, 2025

Trade school enrollment climbed 4.9% between fall 2020 and fall 2023, signaling a national shift toward skills-based careers as alternatives to four-year degrees. This modest but meaningful rebound underscores growing interest in trades like HVACR, where demand is high, but representation remains lopsided. For decades, women in the field have been overlooked despite playing…

Read More