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Igniting Marketing with AI

Welcome to 'The Marketing AI SparkCast' – the go-to podcast where we explore the exciting intersection of artificial intelligence and marketing. Our aim is to spark your curiosity and inspire you to infuse your marketing with AI. Join Aby Varma, a B2B marketing leader, as he navigates you through this dynamic and ever-evolving landscape where technology meets creativity.

The Marketing AI SparkCast

Leading Commerce Company CommerceHub’s Rebranding to Rithum Bolsters Brands, Retailers, and Channel Owners

Aby Varma
February 21, 2024
Aby Varma
commerce platform
CommerceHub
Marketing AI Sparkcast
+more

 

How does the recent rebranding of CommerceHub to Rithum and its strategic acquisitions shape the future of e-commerce and its stakeholders?

Aby Varma, the AI-In-Marketing Futurist at Spark Novus and host of The Marketing AI Sparkcast, explores these developments’ transformative impact, highlighting the synergy between technological advancements and market leadership. “This addresses sort of both sides of the equation,” Varma said. “It addresses the inventory owners, aka the brands that have the products, but then it also addresses the retailers and the channel owners who are really connected to the shoppers and can provide kind of a full-service offering to both sides of the equation.”

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