Establish the Right Infrastructure to Maximize Data for Retail Operations
“So, retailers are struggling to maximize data for retail operations, and it’s really about connecting the connections of everyone talking about commerce today.
It’s very difficult to do that when the commerce activities are online versus mobile versus in-store or in different places.
So, it’s really about having the right infrastructure. And then, once you connect those connections, understanding how are people utilizing all the different channels and how we make sure that they getting the types of services that they need with the product to inventory that they want to get to.”
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