Retail As A Second Language with Chris Barnes of Gladson
Throughout history, there’s always been a sense of supply and demand; some people have a thing, and others want said thing. As we became more civilized, we refined our process from physically taking by force, to trading equitable goods. That transactional narrative has seen a lot of change, and coincidentally, the language and information we use to complete those transactions has changed too.
On today’s podcast, our host spoke with Chris Barnes, the Senior Vice-President of Strategy and Solutions for Gladson. They discussed the rapidly changing nature of the retail transaction, the subtle slang that each retailer uses, the literal danger of too many choices, and the delicate dance a company has to do when utilizing “big data”. “A ton of our different retailers, always want the most amount of data they can get their hands on. The problem is, some of them don’t know what in the world to do with it once they have all that. When it comes to product information, which is where we have a specialty, sometimes just having more data isn’t best,” Barnes said.
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