How the Right Balance of Sales Channels Means Small Business Recovery

We are not yet living in Mark Zuckerberg’s metaverse, but the lines between brick & mortar and digital strategies are shrinking.

Tyler Kern spoke with Laura Adams to gain perspective on how small businesses should seek investments and support to regrow their businesses, and what the right balance of digital sales channels vs. brick & mortar sales should be to build omnichannel resiliency.

More Thoughts from Laura Adams

Most small businesses need business insurance for protection from various risks, such as auto accidents, bodily injury, property damage, and general liability. Without it, paying for any claims could result in devastating financial business losses.

But many small business owners don’t understand the protection or cost of coverage and may be woefully underinsured. Depending on their industry, number of employees, and property owned, they may need multiple types of business insurance.

Insurance companies that take an interest in connecting with and educating small business owners in authentic ways, stand the best chance of earning their business. There are many low-cost ways that insurers can provide valuable information through channels such as social media, email newsletters, and audio podcasts.

Building digital outreach can not only boost brand awareness, but also increase the likelihood of getting new customers who request insurance quotes. Creating engaging and informative content (such as online articles and videos) can ultimately improve search engine optimization (SEO), which allows in-market business owners to quickly find answers to questions and get requested policy quotes. 

For instance, many small businesses may be looking for information about the types of commercial insurance or what a commercial property policy covers. Insurers that show up in online search results and have accurate and helpful information for potential customers are the most likely to win their business. 

Laura Adams, MBA is a personal finance expert with USInsuranceAgents.com.

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