How the Right Balance of Sales Channels Means Small Business Recovery

MarketScale
MarketScale
Sep 2, 2021
brick and mortar Digital MacMillan Money Girl Podcast Sales Channel

We are not yet living in Mark Zuckerberg’s metaverse, but the lines between brick & mortar and digital strategies are shrinking.

Tyler Kern spoke with Laura Adams to gain perspective on how small businesses should seek investments and support to regrow their businesses, and what the right balance of digital sales channels vs. brick & mortar sales should be to build omnichannel resiliency.

More Thoughts from Laura Adams

Most small businesses need business insurance for protection from various risks, such as auto accidents, bodily injury, property damage, and general liability. Without it, paying for any claims could result in devastating financial business losses.

But many small business owners don’t understand the protection or cost of coverage and may be woefully underinsured. Depending on their industry, number of employees, and property owned, they may need multiple types of business insurance.

Insurance companies that take an interest in connecting with and educating small business owners in authentic ways, stand the best chance of earning their business. There are many low-cost ways that insurers can provide valuable information through channels such as social media, email newsletters, and audio podcasts.

Building digital outreach can not only boost brand awareness, but also increase the likelihood of getting new customers who request insurance quotes. Creating engaging and informative content (such as online articles and videos) can ultimately improve search engine optimization (SEO), which allows in-market business owners to quickly find answers to questions and get requested policy quotes. 

For instance, many small businesses may be looking for information about the types of commercial insurance or what a commercial property policy covers. Insurers that show up in online search results and have accurate and helpful information for potential customers are the most likely to win their business. 

Laura Adams, MBA is a personal finance expert with USInsuranceAgents.com.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

healthcare
The Future of Employer Benefits: Balancing Rising Healthcare Costs with Creative, Employee-Centered Perks
August 28, 2025

The landscape of employee benefits has undergone a seismic shift in the last decade. From the rise of telemedicine to the introduction of lifestyle spending accounts and stipends for services like DoorDash and HelloFresh, employers are reimagining how they support workers in a post-pandemic, inflation-conscious world. With healthcare costs rising and talent competition intensifying,…

Read More
How Smart EHR Features Return Time to Patient Care: Insights from Healthcare Leaders
August 27, 2025

When Documentation Technology Finally Works for Clinicians At ChartLogic, we’ve spent years perfecting the features that matter most to healthcare providers. But rather than tell you what we think works, we wanted to hear directly from clinicians about the EHR capabilities that have genuinely improved their workflows. We asked healthcare professionals: Have you ever used…

Read More
sustainability
From Green Initiatives to Guest Loyalty: Building the Future of Hospitality Through Tree Planting and Plastic Cleanup Programs
August 27, 2025

Sustainability is no longer optional in hospitality—it’s the expectation. A recent Booking.com report found that 84 percent of global travelers now prioritize making their trips more sustainable, raising the bar for hotels worldwide. Yet too many properties are still relying on the basics—like towel reuse cards or energy-saving reminders—that guests increasingly see as table stakes….

Read More
The Future of Directional Drilling: How Emerging Technologies Are Reshaping Performance Standards
August 27, 2025

Driving Innovation in Energy Exploration At Altitude Energy Partners, we’ve long understood that the future of energy development depends on continuous innovation in directional drilling technology. As formations become more complex and environmental standards more stringent, the industry is experiencing a technological revolution that promises to redefine what’s possible in drilling performance. We asked industry…

Read More
Related
heritage brand
Software & Technology
Scaling A Heritage Brand: Bringing a Local Lens to Growth Strategy
August 26, 2025
Commerce media
Healthcare
A Look at the Rise of Commerce Media Networks: How Nift Helps Brands Own How Their Message Shows Up
July 2, 2025

As traditional digital advertising struggles to retain consumer trust, brands are exploring new, more authentic ways to connect with shoppers. Platforms like commerce media networks, which weave together commerce, content, and data, are emerging as powerful tools in this shift. Research from MG2 Advisory reveals that only about 37% of consumers feel brands genuinely…

Read More
bringing hospitality to retail
Healthcare
Bringing Hospitality to Retail as an Authentic Community Anchor: 15 Minutes with Coach’s Giovanni Zaccariello
June 11, 2025

Luxury retail is no longer confined to storefronts and seasonal campaigns. Brands are bringing hospitality to retail, building deeper emotional connections, and extending their presence beyond the product. Coach, among other heritage labels, is experimenting with cafés, branded bars, and immersive spaces that offer more than a transaction—they offer belonging. According to MG2 Advisory,…

Read More