Inside the Changing Landscape of Brand Engagement

 

Consumers today are bombarded with advertising like never before. The digital era has been an exciting new frontier for brands but standing out in a cluttered landscape that includes both traditional advertising and new media experiences is difficult.

Today’s leading companies are the ones providing creative and personal impressions on shoppers.

“The ability for a consumer to interact with relevance to that brand is huge,” BoardActive Founder and CEO Doug Pittman said.

Pittman explained that there are 4 billion smart devices (and growing) being carried around by consumers today. Each is an opportunity for a brand to make a positive impression, but often the message is impersonal and intrusive.

“Consumers do not want messages. We get inundated with messages all day long, whether it be text, whether it be email, whether it be notifications.”

Personalization is key to building brand loyalty and meaningful awareness, something Pittman is focusing on at BoardActive. He spoke to MarketScale about the latest market trends and what’s next for his growing company.

Follow us on social media for the latest updates in B2B!

Image

Latest

AI Infrastructure
Simplifying AI Infrastructure: From Data Center to Deployment (Part 1)
May 19, 2026

In this episode of the Flawless Execution podcast, Jeff Hudgins, VP of Global Services at UNICOM Engineering, breaks down the real-world challenges of deploying AI infrastructure at scale. As AI moves from one-off builds to repeatable global deployments, OEMs, ISVs, and enterprises face increasing complexity across design, integration, cooling, logistics, and installation. Jeff discusses how…

Read More
AI
AI-Enabled Engineering Is Changing the Rules for Talent, Skills and Workforce Readiness (Episode Two)
May 19, 2026

AI’s next workforce challenge is not adoption; it is trust, governance and role redesign. Recent PwC research found that most U.S. executives expected AI agents to drastically transform existing roles, even as fewer than half of companies using agents had fundamentally rethought their operating models or redesigned processes around them. For enterprise technology leaders, the…

Read More
AI
AI-Enabled Engineering Is Changing the Rules for Talent, Skills and Workforce Readiness (Episode One)
May 19, 2026

As AI moves from experimentation into daily enterprise workflows, companies are confronting a harder question than whether to adopt new tools: how to redesign work around them. The shift is already changing what employers need from technical talent, from task-based coding skills to systems thinking, judgment and the ability to guide AI-enabled platforms. According to…

Read More
TGR Foundation
Tiger Woods’ TGR Foundation Is Reimagining Educational Access Through STEAM, AI, and Community Partnerships
May 19, 2026

As schools across the United States continue grappling with post-pandemic learning loss, declining student engagement, and shrinking emergency funding, nonprofit organizations are increasingly stepping in to fill critical gaps. Recent national studies on literacy recovery, student engagement, and career-connected learning show that educators are facing significant post-pandemic challenges in keeping students connected to pathways that…

Read More