It seems like data and analytics-based decisions usually flow top down, but when it comes to retail location scouting, smart retailers are listening to a new voice to make informed decisions: municipalities. “Decades ago, the mantra was location, location, location. You still hear that, but the real answer is customer customer customer,” said Eric Brown, Director of Account Management for Buxton, a Fort Worth-based market research firm.

On today’s episode of the Retail Podcast, we spoke about new ways consumer data is being disseminated at the ground level, where cities are getting smart about using their residents’ consumer data to help drive economic growth.

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