In an era of e-commerce takeovers, Amazon’s retail reign and the death of legacy brands, Half Price Books isn’t going anywhere; not only is the chain bookstore surviving while other like Barnes & Noble are floundering, it’s actually thriving. Our guest today can’t pinpoint just one reason for the store’s success; instead, she can rattle off a handful.

Today we’re joined by Kathy Thomas, Chief Strategy Officer for Half Price Books, who sums up the power of a physical book store in one short phrase: “You can’t get inspired if you’re putting an ISBN number in.” Thomas walks us through everything from guest experience, community involvement and smart stocking, and how they’re all helping Half-Price stand out among its competitors.

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