According to an article on ABCOMRENTS’ blog, 80% of brands experienced a significant increase of up to 33% in additional sales after introducing digital signage solutions to a store. Pro AV’s impact on the retail world is undeniable. We thought it’d a perfect time to sit down with Shannon McNealy, Marketing Manager at ABCOMRENTS, to talk about how this tech is changing the retail landscape.
She also spoke on the nuances that come with trying to market in niche environments, some of the most dynamic use cases for digital signage, and finally what the adoption of these strategies might look like in the future.
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