Listen: Toys R Us to Sell Intellectual Property

Bret
Bret Brown
May 16, 2018
Bret Brown Podcast Featured Podcast

 

Toys R Us is looking to sell off its intellectual properties, creating what experts say to be one of the best brands to ever be sold by a company going out of business.

Domains such as lodges-r-us.com, burgers-r-us.com and even cigars-r-us.com are going to be up for sale as Toys R Us is in the aftermath of declaring bankruptcy in late 2017.

Bob Phibbs, a brand specialist and chief executive of the Retail Doctor consulting firm said, “It shows the power of the brand… The ‘R’ Us is the key to the brand, not the Toys.”

Though the company has fallen on hard times, it’s nice to know that the brand has left a lasting legacy for us.

Follow us on social media for the latest updates in B2B!

Image

Latest

robot
Robots, Revenue, and the Race for the Future: Intelligent Automation Is Powering the Next Wave of Growth
November 18, 2025

It’s hard to ignore just how quickly the world around us is changing. Packages arrive faster than ever, store shelves restock almost instantly, and behind the scenes, businesses are racing to keep up with expectations that seem to climb by the day. But as the workforce shrinks and pressure rises—including a projected shortage of…

Read More
healer
The Herban Alchemist’s Guide to Purpose, Energy, and Modern Leadership: How a Multi-Disciplinary Healer Helps High Achievers Rebuild Their Energy and Direction
November 18, 2025

As conversations about leadership and well-being continue to evolve, many high-achievers are confronting a familiar tension: they’re excelling publicly while quietly running on empty. Energy is both one of the most valuable—and most depleted—resources for many balancing ambition, impact, and personal purpose. At the same time, interest in holistic and integrative healing is surging, with…

Read More
SchoolSAFE
Inside SchoolSAFE: Takeaways from Education Leaders
November 18, 2025

School Safety Today podcast, presented by Raptor Technologies. In this special episode of School Safety Today, host Dr. Amy Grosso interviews several education and safety leaders live from the Raptor 2025 SchoolSAFE Conference. Rachael Freeman (Carrollton-Farmers Branch ISD), Jason Overbay (Sarasota County Schools), Marti Neahring (West Aurora School District), Dr. Penny Schultz (Chesapeake City…

Read More
Addison LaBonte
Meet Addison LaBonte: The Founder Who Turned a Personal Health Challenge Into a Clean Dessert Phenomenon
November 17, 2025

Ingredient awareness has officially gone mainstream, pushing clean, allergy-friendly desserts into the spotlight. The result is explosive growth in gluten-free and “better-for-you” treats as shoppers trade traditional options for products they feel good about. According to industry research, gluten-free food sales in the U.S. continue to climb year over year as more Americans discover sensitivities…

Read More
Related
luxury resale
Software & Technology
How Luxury Resale Became Big Business: Inside Fashionphile’s Playbook
October 30, 2025
Faherty
Healthcare
From Heritage to Hospitality: The Faherty Blueprint for Authentic, Community-Centered Branding
October 15, 2025

Great clothes may be where it starts, but today’s shoppers are looking for something more — a sense of connection, belonging, and shared purpose. Research shows that 90% of consumers value authenticity when deciding which brands to support: a clear reminder that while quality and design remain vital, meaning has become the new measure of loyalty….

Read More
youth
Healthcare
Fashion, Identity, and Digital Life Collide: Why Brands Must Listen, Collaborate, and Co-Create With the Next Generation of Youth
October 8, 2025

As the lines blur between fashion, identity, and digital life, brands are racing to understand how today’s youth are reshaping culture and commerce. Pacsun’s new Youth Report 2025, produced in partnership with GlobalData, offers one of the most detailed portraits yet of Gen Z and Gen Alpha—two generations united by self-expression but divided by…

Read More