Listen: Toys R Us to Sell Intellectual Property

Bret
Bret Brown
May 16, 2018
Bret Brown Podcast Featured Podcast

 

Toys R Us is looking to sell off its intellectual properties, creating what experts say to be one of the best brands to ever be sold by a company going out of business.

Domains such as lodges-r-us.com, burgers-r-us.com and even cigars-r-us.com are going to be up for sale as Toys R Us is in the aftermath of declaring bankruptcy in late 2017.

Bob Phibbs, a brand specialist and chief executive of the Retail Doctor consulting firm said, “It shows the power of the brand… The ‘R’ Us is the key to the brand, not the Toys.”

Though the company has fallen on hard times, it’s nice to know that the brand has left a lasting legacy for us.

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