Many say that technology is the ultimate disruptor in the retail space as e-commerce more and more becomes the norm. But it’s not, said Andrew Busby of Retail Reflections, a UK-based retail consultancy. “Actually, it’s us. Retailers need to start getting a lot smarter about using technology to improve the customer experience. Consumers are the biggest disruptors.” In this episode of the Retail Podcast, we talk about the evolution of retail consumers and what to expect from the next wave of customers: Generation Z.


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