Listen: Under Armor “Flexes” Its Receipts’ Muscles

 


When purchasing athletic gear, most of us focus on the benefits that we can get while wearing our new clothing, but Under Armour is embracing a way to use your receipt to help enrich the experience even more.

Under Armor has announced its selection of ereceipt innovator, flexReceipts, to power its digital receipts across all North American locations.

FlexReceipts will integrate their dynamic digital receipts with Under Armour’s Aptos point-of-sale system to go beyond the traditional paper receipt that we toss away as soon as we get home.

Brent Ott, Senior Manager of Athlete and Teammate Retail Experience for Under Armour explains, “Under Armour athletes [its customers] deserve the best connected experience, and with flexReceipts, we can now engage with brand-right digital receipts that deliver content and product suggestions tailored specifically to each customer.”

The receipt company is backed by Y Combinator and strategic investor Synchrony Financial, among others. FlexReceipts is currently implemented in over 12,000 retail locations across the U.S.

Follow us on social media for the latest updates in B2B!

Image

Latest

learning
From 30 to 1,500 Students: Scaling Mass Experiential Learning with How to Change the World
January 5, 2026

Higher education is at a crossroads. Institutions are being asked to do more with less—serve more students, prepare them for a rapidly changing, AI-shaped workforce, and prove the real-world value of a degree—all at the same time. Employers consistently note that while graduates are technically capable, many struggle to apply what they’ve learned to…

Read More
What the Future Looks Like if We Get It Right
What the Future Looks Like if We Get It Right
December 30, 2025

As the Patient Monitoring series concludes, the conversation shifts from today’s challenges to tomorrow’s possibilities. This final episode of the five-part Health and Life Sciences at the Edge series looks ahead to what healthcare could become if patient monitoring gets it right. Intel’s Kaeli Tully is joined by Sudha Yellapantula, Senior Researcher at Medical…

Read More
data center infrastructure
AI Is Forcing a Rethink of Data Center Infrastructure at Every Level
December 29, 2025

The data center industry is being redefined by AI’s demand for faster, denser, and more scalable infrastructure. According to McKinsey, average rack power densities have more than doubled in just two years. It went from approximately 8 kW to 17 kW, and is expected to hit 30 kW by 2027. Global data center power demand is projected…

Read More
Emergency department
How Predictive AI Is Helping Hospitals Anticipate Admissions and Optimize Emergency Department Throughput
December 24, 2025

Emergency departments across the U.S. are under unprecedented strain, with overcrowding, staffing shortages, and inpatient bed constraints converging into a throughput crisis. The American Hospital Association reports that hospital capacity and workforce growth have lagged, intensifying delays from arrival to disposition. At the same time, advances in artificial intelligence are moving from experimental to operational—raising…

Read More