Listen: Under Armor “Flexes” Its Receipts’ Muscles

 


When purchasing athletic gear, most of us focus on the benefits that we can get while wearing our new clothing, but Under Armour is embracing a way to use your receipt to help enrich the experience even more.

Under Armor has announced its selection of ereceipt innovator, flexReceipts, to power its digital receipts across all North American locations.

FlexReceipts will integrate their dynamic digital receipts with Under Armour’s Aptos point-of-sale system to go beyond the traditional paper receipt that we toss away as soon as we get home.

Brent Ott, Senior Manager of Athlete and Teammate Retail Experience for Under Armour explains, “Under Armour athletes [its customers] deserve the best connected experience, and with flexReceipts, we can now engage with brand-right digital receipts that deliver content and product suggestions tailored specifically to each customer.”

The receipt company is backed by Y Combinator and strategic investor Synchrony Financial, among others. FlexReceipts is currently implemented in over 12,000 retail locations across the U.S.

Follow us on social media for the latest updates in B2B!

Image

Latest

Doable
Rethinking Leadership: Why “Doable” Might Be the Most Powerful Strategy in Education Today
April 3, 2026

At a time when educator burnout is rising and schools across the U.S. are facing ongoing teacher shortages, leaders are being forced to rethink what sustainable success actually looks like. Research shows that teacher attrition is closely tied to working conditions, job-related stress, and workload demands. As districts push for innovation, data-driven instruction, and…

Read More
Casey Brown
From Poverty to Pricing Power | Why Great Companies Undercharge
April 2, 2026

Casey Brown didn’t grow up thinking she would become an entrepreneur. She grew up in a blue-collar family where money was always tight — close enough to the edge that the fear of poverty shaped many of her early decisions. That fear led her into engineering, into corporate America, and eventually into a moment…

Read More
Nightingales Summit: Empowering the Next Generation of Nigerian Nurses
Nightingales Summit: Empowering the Next Generation of Nigerian Nurses
April 2, 2026

In this episode of Care Anywhere, host Lea Sims sits down with Nigerian nurse entrepreneur and advocate Obafemi Arowosegbe to discuss leadership, mentorship, and the future of nursing in Africa. While still a nursing student, Obafemi founded the Nightingale Summit, a growing conference designed to empower nursing students and early-career nurses with leadership skills,…

Read More
Oncology
From Denial to Access: Rethinking Oncology Care Through AI, Clinical Trials, and Patient-Centered Innovation
April 1, 2026

The rapid expansion of precision medicine, biologics, and targeted cancer therapies is transforming oncology—but it’s also overwhelming a system not built to keep pace. In the U.S., cancer drugs now account for some of the highest-cost treatments in healthcare, and with that has come a surge in prior authorization requirements and denials. Studies suggest physicians…

Read More