Listen: Under Armor “Flexes” Its Receipts’ Muscles

 


When purchasing athletic gear, most of us focus on the benefits that we can get while wearing our new clothing, but Under Armour is embracing a way to use your receipt to help enrich the experience even more.

Under Armor has announced its selection of ereceipt innovator, flexReceipts, to power its digital receipts across all North American locations.

FlexReceipts will integrate their dynamic digital receipts with Under Armour’s Aptos point-of-sale system to go beyond the traditional paper receipt that we toss away as soon as we get home.

Brent Ott, Senior Manager of Athlete and Teammate Retail Experience for Under Armour explains, “Under Armour athletes [its customers] deserve the best connected experience, and with flexReceipts, we can now engage with brand-right digital receipts that deliver content and product suggestions tailored specifically to each customer.”

The receipt company is backed by Y Combinator and strategic investor Synchrony Financial, among others. FlexReceipts is currently implemented in over 12,000 retail locations across the U.S.

Follow us on social media for the latest updates in B2B!

Image

Latest

personal branding
Personal Branding Now Drives B2B Success, Customer Trust, and Competitive Advantage
December 5, 2025

Personal branding has rapidly shifted from a “nice-to-have” to a strategic imperative in B2B marketing, reshaping how companies communicate, differentiate, and build trust. As industries evolve and professionals take on more dynamic, multi-stream careers, visibility and authenticity have become critical assets. Key findings from the Edelman + LinkedIn Thought Leadership Impact Report show that…

Read More
IT
Real-World IT Practices Are Streamlining AV Deployments and Raising the Bar for Consistency
December 4, 2025

For years, the AV industry has discussed the long-anticipated convergence with IT—but that shift is no longer theoretical. With cloud adoption accelerating, hybrid work normalizing, and organizations rebuilding digital infrastructure after years of rapid change, AV systems now sit squarely on the IT backbone. In fact, the majority of newly upgraded conference rooms require network-centric…

Read More
ROI
ROI Case Study
December 3, 2025

Denials are no longer a slow leak in the revenue cycle—they’re a fast-moving, rule-shifting game controlled by payers, and hospitals that don’t model denial patterns in real time end up budgeting around losses they could have prevented. PayerWatch’s four-digit, client-verified ROI in 2024 shows what happens when a hospital stops reacting claim by…

Read More
coverage
Clip 2 – Fighting for Coverage: One Patient’s Story
December 3, 2025

Health insurers love to advertise themselves as guardians of care, but the real story often begins when a patient’s life no longer fits neatly into a spreadsheet. In oncology especially, “coverage” isn’t a bureaucratic checkbox—it’s the fragile bridge between a treatment that finally works and a relapse that can undo years of grit…

Read More