PLAYTIME to the Rescue: Creating Unforgettable Customer Experiences

Photo Credit: PLAYTIME, LLC

Many major retailers and box stores are struggling to meet the challenges of competing with the online giants like Amazon. With the undeniable conveniences offered by these online megastores, how can traditional retailers survive?

Retailers need every advantage they can get. Getting creative by crafting unique shopper experiences is perhaps the biggest advantage the brick and mortar stores have over websites like Amazon— they can create memories. It takes more than just great deals to attract customers, and keep them coming back, and the potential for a fantastic customer experience is something that e-commerce simply can’t offer.

One way to offer both the convenience of online shopping and a memorable customer experience, it’s to offer play areas for children. These help keep kids happy and entertained, and give parents a chance to shop in peace. As a partner to many major retailers PLAYTIME helps create play experiences that enhance the family shopping experience.

It may sound dramatic, but it’s true; major retailers are dying. Their days of ruling the shopping roost are over, and now they are in a battle to increase their draw by any means they can. One edge that traditional retailers have over online stores is their ability to create a memorable shopping experience, one which customers will be willing to forgo the conveniences of online shopping for. Many retailers are already creating memories for customers, who are willing to go out of their way to spend time there because it is such a positive experience.

One brand that takes this to the next level is Ikea, offering dining options and safe, themed play areas for kids. These play areas are a major draw for both parents and kids. Parents are able to shop undistracted, safe in the knowledge that their children are being looked after. Kids, meanwhile, are having a blast in Småland, a supervised children’s play area that replicates the look of a typical Swedish farmhouse and forest. For children who stay with their parents while they shop, there are additional play areas throughout the store, which keep kids entertained, and even allow them to try out products that their parents are considering. The entire store, and brand, has been purpose built to be family friendly, and as such families look forward to going there.

Not all brands are adapting, and they are paying the price. Some of the best-known retail giants in the US are now hemorrhaging money and closing stores instead of watching the market and evolving by upgrading its customer experience. When the brick and mortar store is no longer a necessity to get what you need, companies need to add value elsewhere.

Today, many traditional retailers are in a desperate situation, as Amazon and others expand into virtually every corner of daily life. But all is not lost. Just as print media continues to grow even with the threat of the e-book, so too can traditional retailers continue to attract customers. This is because in an age of convenience and instant gratification, people want a fun, memorable experience, and they are willing to pay to get it.

PLAYTIME can leverage the power of play and create innovative design structures to shape customer’s shopping journeys and in that experience create new value for them. Together we can disrupt the market by uniquely positing your brand as a destination, appealing to customers’ inner child, where families are entertained during an otherwise routine shopping trip. To check out some of our retail play area experiences and learn more about how we can help create memories at your retail location, visit https://playtime.com/showcases/sculpt/cherry-creek-shopping-center/.

Read more at playtime.com

Follow us on social media for the latest updates in B2B!

Image

Latest

Next generation of security solutions
The Future of Security: Discovering the Next Generation of Security Solutions at ISC West
April 23, 2024

The recently concluded International Security Conference & Exposition West 2024 (ISC West) proved to be an indispensable platform for discovering the next generation of security solutions, providing attendees with invaluable insights into the future of the industry. At a recent episode of MarketScale’s roundtable show Experts Talk, Cathal Walsh, Vice President and Chief Security […]

Read More
Cyber Resilience: To Protect Corporate Assets, Businesses Must Invest in Cybersecurity Training
April 23, 2024

As cyberattacks occur at increasing frequency, cybersecurity has become a cornerstone of corporate security strategies across all sectors. With businesses increasingly reliant on digital infrastructures, the quality of a company’s cybersecurity training is no longer just an operational requirement — it is a strategic asset. The stakes are high, as a breach can lead […]

Read More
Forming Relationships with Industry Insiders Can Quell Sales Cycles and their Length of Time
April 23, 2024

New companies are facing more and more challenges in the security industry as sales cycles are experiencing lengthier times. One of those reasons is due to the complexity of the security industry itself, along with the unique and special business models every new company will come in with. But there is a solution to […]

Read More
Cyber-first approach
From Bollards to Bytes: Why Security Firms Need to Adopt a Cyber-First Approach
April 23, 2024

How can the security industry effectively navigate the shift from traditional physical security measures to adopting a cyber-first approach in its sales and integration strategies? The transition from physical to digital security solutions was a major theme at the International Security Conference & Exposition West 2024 held earlier this month. On a recent episode of […]

Read More