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Designed for retail leaders, Retail Refined dives deep into exploring the future of the consumer and in-store experiences. Challenging the norm, host Melissa Gonzalez investigates what will define the next decade of retail, disruption that lies ahead and the key factors influencing change through curated conversations with some of the biggest names in retail and retail technology.

MarketScale

Retail

The Power of Consumer Insights: Enhance Performance and Customer Loyalty with Data

Melissa Gonzalez
September 26, 2023
consumer insights
Elizabeth Oates
Melissa Gonzalez
Retail Influencer CEO Forum
+more

 

In the latest episode of Retail Refined, conducted at the Retail Influencer CEO Forum 2023, host Melissa Gonzalez explores the transformative power of consumer insights with guest Elizabeth Oates, VP of Consumer Insights at Ulta Beauty. They discuss how data-driven insights can enhance performance, foster customer loyalty, and shape the beauty industry’s future. Oates emphasizes the importance of understanding consumers holistically, from Gen Z to the upcoming Gen Alpha, and how Ulta is leveraging insights to create authentic and engaging experiences for all.

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