Putting The Humanity Back in Retail with Amy Roche of Retail Rockstars

 

As we get further and further into the digital age, online shopping has become the norm for many people all over the world. People can purchase their electronics, basic household supplies, and even their groceries all through the power of the internet. As we continue to focus more on online shopping, many forget that it’s currently a vocal minority, and that most people still do there shopping in stores.

“In Australia, 80 percent of people are still buying things physically in store, so that’s a really important component to get right,” said our guest today, Amy Roche, founder of Retail Rockstars.

Roche said that, because of the rising relevance of detached online shopping, many brick and mortar businesses have lost there human touch when dealing with customers.

“There’s so much choice out there today, isn’t there? We can shop wherever we want and I think the hardest thing today is that we’ve really dehumanized retail,” Roche said.

She joins us on today’s Retail Podcast to discuss the in-store experience, diving into the performative aspect of brick and mortar shopping that Retail Rockstars is bringing their creative spin to. We touch on what makes in-store shopping valuable, and how businesses can bring back their humanity whether they have customers in person or online.

For the latest news, videos, and podcasts in the Retail Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @RetailMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Latest

Dig Your Heels In: A Working Woman’s Series with YiDing Yu
June 25, 2022
YiDing Yu is the CMO at Olive, a practicing physician, published researcher, and serial entrepreneur. As a female in the healthcare and tech industries, she's excited about the growth of women in Read more
Video SEO is Gaining Importance, One Company is Disrupting How to Collect and Distribute Consumer Videos
June 24, 2022
SEO is a process in which a website is primed for direct traffic from search engines. SEO video is expected to grow in popularity and trend this year. Christine Russo chats with Bernadette Butler, Read more
Oil Producers Face a Long Haul Back to Business as Usual
World’s Most Watched Oil Data Won’t Be Released This Week
June 23, 2022
(Bloomberg) -- The most closely watched oil data in the world -- the US government’s Weekly Petroleum Status Report -- won’t be released as planned this week because of system issues stemming from a power Read more