Putting The Humanity Back in Retail with Amy Roche of Retail Rockstars
As we get further and further into the digital age, online shopping has become the norm for many people all over the world. People can purchase their electronics, basic household supplies, and even their groceries all through the power of the internet. As we continue to focus more on online shopping, many forget that it’s currently a vocal minority, and that most people still do there shopping in stores.
“In Australia, 80 percent of people are still buying things physically in store, so that’s a really important component to get right,” said our guest today, Amy Roche, founder of Retail Rockstars.
Roche said that, because of the rising relevance of detached online shopping, many brick and mortar businesses have lost there human touch when dealing with customers.
“There’s so much choice out there today, isn’t there? We can shop wherever we want and I think the hardest thing today is that we’ve really dehumanized retail,” Roche said.
She joins us on today’s Retail Podcast to discuss the in-store experience, diving into the performative aspect of brick and mortar shopping that Retail Rockstars is bringing their creative spin to. We touch on what makes in-store shopping valuable, and how businesses can bring back their humanity whether they have customers in person or online.
For the latest news, videos, and podcasts in the Retail Industry, be sure to subscribe to our industry publication.
Follow us on social media for the latest updates in B2B!
Twitter – @RetailMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale
Latest
Mark Tina Envisions Differences to the Verizon Partner Network in 2024
In the dynamic telecommunications landscape, Verizon’s Partner Network continues to evolve, adapting to new trends and opportunities. For another segment featuring Mark Tina, VP of Indirect Channel Distribution and Channel Chief at Verizon Business Group, he explores exactly what types of significant changes and advancements the Verizon Partner Network will see in 2024. In this […]
Mark Tina Explores the Importance of Partners in Verizon Business Group Success
A special episode of The Verizon Partner Network focuses on an examination of an industry marked by fierce competition and rapid innovation. But most importantly, how the role of partnerships in a company’s success is increasingly vital. Mark Tina, the VP of Indirect Channel Distribution and Channel Chief at Verizon, details why partners are essential […]
Mark Tina Highlights Three Pillars of Success in Verizon’s Partner Network
For a continuation episode of The Verizon Partner Network’s special segment with team leaders, Mark Tina, VP of Indirect Channel Distribution and Channel Chief at Verizon Business Group, joined again to outline the three top aspects that define the Verizon Partner Network and its approach to collaborative success. The video centers on Tina’s explanation of […]
