RECon 2018 and the Retailtainment Movement

RECon was held May 20-23 in Las Vegas, and this year’s show was a huge success! PLAYTIME is excited to have been among the Global Retail Real Estate Convention’s 37,000 professional guests in attendance. During this ultimate gathering for retail real estate pros from all over the globe, industry leaders shared strategies and brought to life the future vision of retail.

Diversifying Retail Tenants

Experiential retail was the dominant topic of conversation at this year’s event, and the trend toward a diversified tenant mix is still central to the industry vision as well. Mall diversification beyond retail means operators are moving beyond apparel stores clustered around anchor stores to create a mix of leisure and entertainment venues, gaming and virtual-reality concepts, art installations, business services, and other nonretail uses, such as medical centers and learning centers. This trajectory has become the birthplace of retailtainment. A provocative blend of shopping and entertainment, retailtainment entices contemporary consumers into stores by offering the unique and memorable experiences they crave.

Retailtainment Builds Communities

When tenants leave a retail space, it can sometimes start a sort of carousel of failing businesses parading in and crawling out. Instead of keeping this carousel going, the retailtainment trend encourages developers and retailers to fill the spaces with entertainment opportunities, such as that of a play space. A play space can transform a fading retail center into a thriving community space while attracting consumers into neighboring tenant retailer shops, keeping community dollars within the community. PLAYTIME was able to create a buzz about this concept among the RECon attendees. Our digital interactives and our new and innovative play area designs drew the intrigue of retail developers, and we walked away from the event proud of our success and the impact we are having on the industry.

PLAYTIME Embraces Retailtainment

PLAYTIME pioneered the concept of indoor play, installing its first play area in the Cherry Creek Mall in Denver, Colorado, in 1998. 20 years and thousands of hand-crafted, uniquely-designed play areas later, PLAYTIME has become the commercial standard for businesses who want a distinctive family experience that can drive sales and build brand image. We don’t take this honor lightly and are continuously looking for newer and better ways to improve. And we are ready to embark on a new frontier in helping to diversify the retail industry and serve as a part of your community space.


Follow us on social media for the latest updates in B2B!



Women's empowerment
Seizing the Narrative: The Transformative Impact of Storytelling on Women’s Empowerment
April 19, 2024

With gender equality becoming a significant global agenda, the narrative around women’s empowerment is more relevant than ever. Amid rising awareness and shifting societal norms, women are increasingly seeking avenues for self-expression and empowerment. A recent study by the Global Gender Gap Report highlights that while progress is being made, substantial efforts are still […]

Read More
V2G technology
Plug into the Future: Decoding V2G for Utility Applications
April 19, 2024

Brian Rudy from Verizon IoT and Melissa Chan of Fermata Energy explore the cutting-edge potential of vehicle-to-grid (V2G) technology at DISTRIBUTECH 2024. Their discussion highlights how this innovation transforms electric vehicles into dynamic energy storage units, capable of stabilizing the grid by storing and discharging power as needed. This technology represents a significant shift […]

Read More
zero trust architecture
Secure Grid Modernization with Zero Trust Architecture
April 19, 2024

Ray Bauer of Verizon Business engages with Del Rodriguez from Palo Alto Networks at DISTRIBUTECH 2024. Rodriguez shares insights into the significance of cybersecurity within the utility sector, particularly in light of increasing cyber threats and the convergence of IT and operational technology (OT). Bauer and Rodriguez discuss Palo Alto Networks’ initiatives to enhance […]

Read More
private wireless networks
Private Wireless Networks
April 19, 2024

Verizon host Wayne Weeks discusses the evolving utility industry with John Gaster, CEO of KSI Data Sciences at DISTRIBUTECH 2024. Together, they explore how KSI focuses on harnessing data from remote sensing devices to enhance the safety, efficiency, and cost-effectiveness of utility operations. Gaster emphasizes the significant role of AI and machine learning in […]

Read More