Reply.ai Improves Customer Service with Conversational AI Bots

Clara de Soto is Co-Founder of Reply.ai, a company that produces conversational bots for businesses to improve customer experience. In addition to being the co-founder, de Soto heads up strategy, marketing, business development, and strategic partnerships. With retail moving more and more toward embracing customer support as an extension of the sales process, de Soto sees improved conversational artificial intelligence as vital in helping businesses realize their goals.

We work with major retailers to add conversational AI to the entire customer experience,” de Soto said. “From driving revenue by engaging customers in a whole new way at the top of the funnel, to streamlining new customer onboarding for more high-ticket, complex purchased, to offsetting customer support costs by reducing high-touch, low value interactions like WISMO.”

De Soto says that their product is, “built for companies who want more than a bot, but to launch a Conversational Strategy—that adds a layer of AI to the entire customer journey.”

The internet has empowered customers more than ever before, and businesses have to improve every aspect of their business to keep customers: from improved products and services to improved customer care and support. In the ‘Amazon age’ customers demand instant, personalized attention,” de Soto said. “This forces innovation in all aspects of the way a business is run, especially in retail where the battle against inventory is constantly being waged. Personalization goes a long way but must be instilled in every aspect of how a business is run.”

The social, economic, and institutional changes taking place at internet speed is affecting businesses as much if not more than anyone else. This includes, of course, the use and programming of bots. Companies are going to have to think not only about using AI bots, but also about who will be making them in the same way they had to think about how to use social media. Companies had to adapt to the presence of social media and how it changed the way business was done.

We’re at a similar junction” de Soto said about the emergence of bots. “It’s been fascinating to watch companies mature to meet these new needs. It’s only a matter of time until we see the first Chief Bot Officers rising.

Follow us on social media for the latest updates in B2B!

Image

Latest

influencer partnerships
Moving Beyond Social Media Buzz: How Authentic Content & Long-Term Influencer Partnerships Can Drive Hotel ROI
July 30, 2025

Influencer marketing is rapidly changing, and many hotels are still figuring out how to tap into its full potential. As travelers demand more authentic and relatable content, the pressure is on for hotels to adapt their marketing strategies. But with skepticism around the true ROI of influencer partnerships, it’s more important than ever for brands…

Read More
workforce
Building a Future-Ready Workforce: With Traditional Training Models Failing, It’s Time for Employers and Educators to Build Solutions Together
July 30, 2025

In an era where the average job tenure in the U.S. hovers under four years and industries are evolving faster than academic curricula can keep up, the need for a new approach to workforce development has never been more urgent. Companies like Amazon and McDonald’s are responding by investing in “education as a benefit”…

Read More
belief
Learning Out Loud with Belief, Courage, and the Power of Yes
July 30, 2025

In a world where workplace disengagement is on the rise, with global employee engagement falling to just 21% in 2024, leaders and teams are increasingly seeking meaning, connection, and growth in their work. Amid this shift, professionals are asking deeper questions about purpose and fulfillment, both individually and collectively. That’s exactly where Paul Plamondon’s…

Read More
professional advancement
The Measured Mindset: How Mentorship, Curiosity, and Listening Drive Professional Advancement and Growth
July 29, 2025

Not every path into analytics starts with code and spreadsheets. For some, it begins with curiosity, adaptability, mentorship, and a willingness to learn something entirely new. That’s the case for Mayank Malviya, whose journey from a humanities education in India to a career in U.S.-based market research reveals how initiative and mentorship can accelerate…

Read More