Retail, 12/7: Finding Your Place in the Industry

 

Finding your place in the retail industry is an important part of carving out an identity and charting a path for success. That can mean finding the correct location for a physical building, or carving out a piece of the market alongside heavy hitters like Amazon. On this week’s episode of the MarketScale Retail Podcast, we’re going to talk to two people who are experts in helping retailers find their space, both in a physical and technological sense.

A SMARTER WAY OF CHOOSING LOCATIONS

It seems like data and analytics-based decisions usually flow top down, but when it comes to retail location scouting, smart retailers are listening to a new voice to make informed decisions: municipalities. “Decades ago, the mantra was location, location, location. You still hear that, but the real answer is customer customer customer,” said Eric Brown, Director of Account Management for Buxton, a Fort Worth-based market research firm.

On today’s episode of the Retail Podcast, we spoke about new ways consumer data is being disseminated at the ground level, where cities are getting smart about using their residents’ consumer data to help drive economic growth.

INNOVATION IN A POST-AMAZON WORLD

As Amazon pushes into profitability after dramatically altering the shipping and retail worlds, many are wondering about the future of other retailers and the technology they use. Paula Rosenblum, Managing Partner at Retail Systems Research, joined us to help make sense of the current marketplace, and talk about putting technology in a business context, working on a benchmark for retail innovation, and finally some of the biggest challenges facing the industry.

For the latest news, videos, and podcasts in the Retail Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @RetailMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Fan-Centric Business Transformation
Prop Room
May 23, 2024

In this episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, shares with us that in the vibrant world of marketing, creativity knows no bounds—a philosophy embodied by a prop room and studio teeming with eclectic costumes and outlandish ideas. This creative hub, seemingly disconnected from conventional themes like bananas,…

Read More
Ace Gardner and Jacob Lewis discuss NIL Deals and Transfer Portals
NIL Deals and Transfer Portals are Also Impacting College Staff and Their Roles
May 23, 2024

College sports is undergoing a significant transformation with the advent of Name, Image, and Likeness (NIL) rights and the increasing prevalence of transfer portals. These changes are reshaping how college staff operate, presenting both opportunities and challenges. With the rise of NIL deals and transfer portals, understanding the behind-the-scenes impact on college coaching staff…

Read More
sales process automation
The Future of Business Success Lies in Real-Time Feedback and Sales Process Automation
May 22, 2024

Amid the rapid pace of technological advancements, sales processes are undergoing significant changes. Companies are increasingly pressured to enhance efficiency, accuracy, and customer satisfaction. According to Forrester’s 2023 report, a staggering 90% of global business buyers experienced stalled purchasing processes due to economic headwinds, emphasizing the importance of price transparency and the need for…

Read More
thaly palanisamy as new president
Stenograph, LLC Announces Thaly Palanisamy as New President
May 22, 2024

Stenograph, LLC is pleased to announce Thaly Palanisamy as president. In his role, Mr. Palanisamy will guide Stenograph in executing its strategic vision: Empowering the capture, preservation, and accessibility of verbatim records. “Thaly’s leadership skills, combined with the Stenograph strategy deployed by our talented team, will ensure success as we charter our course for the…

Read More