Retail Innovations of Today and Tomorrow


The present is fleeting. What consumers want today may not be the same tomorrow, so for retail strategists to stay on top, they must focus on the future ahead. Inflation and rising prices affect consumer spending today. Will those spending habits change long-term behaviors? What innovations will lead retailers to success from now until the next decade and beyond?  

What Just Happened’s Christine Russo knew to get these answers, she needed a top-notch source. And she found someone whose finger is always on the pulse of the consumer, Kasey Lobaugh, Chief Retail Innovation Office at Deloitte. Lobaugh is currently amid a significant effort at Deloitte focused on the future of the consumer in the more numerous consumer industry, including retail. This year-long effort involves more than five hundred people, including experts and luminaries, both internal and external. Deloitte wants to understand the industry’s various forces over the next decade. 

“We’re still in the process of shaping what it all means,” Lobaugh said. “I can tell you what we’ve come out with is these six forces. And those six forces you must study and understand how they come together. They are accelerating forces, but they are also tectonic. In other words, they’re these big moving pieces slamming into each other.”  

Russo and Lobaugh discuss: 

  • The six forces: consumer, industry, society, technology, planetary climate, and geopolitical changes 
  • Where will the world be in the next decade, and what are the implications 
  •  How the Metaverse and digital experiences will shape consumer spending 

“The future is not something to be predicted; it’s something to be forged,” Lobaugh said. “We play a role, you and I as individuals, and part of what we’re trying to do is understand the critical choices that we, as an industry, will have to make.

Lobaugh is a senior leader In Deloitte’s Retail and Consumer Products practice. He leads Deloitte’s effort to define the forces shaping the next ten years of the Consumer Industry – The Future of Consumers. Lobaugh’s transformed retail initiatives for over 26 years, helping the world’s largest retailers set their strategy for the evolution to a next-gen retail business model. Over his career, Lobaugh’s served most of the world’s largest retailers and has significant global networks within the retail industry. 


Follow us on social media for the latest updates in B2B!


Conversations from Shoptalk Europe: Retail Refined meets with Christoffer Sellin from COS
June 6, 2023

Shoptalk Europe 2023 brought the technologies and channels driving the future of retail into a clear perspective. This year’s annual event from May 9-11 in Barcelona allowed Retail Refined’s Melissa Gonzalez to sit down with key stakeholders making a difference in the market. COS (Collection of Style) is a European fashion brand doing innovative things […]

Read More
PGA Tour LIV Golf Merger
Why the Merger of the PGA Tour and LIV Golf is Great for Golf
June 6, 2023

The PGA Tour, LIV Golf, and DP World Tour have announced their merger, putting an end to the conflict that has dominated sports business news for the past 18 months. This merger is expected to bring more financial opportunities, increased accessibility for fans, and a variety of golf events. It is seen as a […]

Read More
Accessing the Cloud in the Clouds, Are We There Yet?
SmartSky Networks | Accessing the Cloud in the Clouds, Are We There Yet?
June 6, 2023

Within the world of business aviation, accessing the cloud in the clouds, Are We There Yet? To answer this question, Host Grant Harrell looks to SmartSky Networks, an industry-leading organization that has established a next-generation air-to-ground (ATG) network that provides an unmatched connected experience inflight for both cabin and crew. SmartSky Networks’ patented beam-forming […]

Read More