Trending Soon: Solving Customers’ Needs and Creating Personalized Shopping Experiences is the Future of Retail

As we start to close-up here, I wanna look a little bit to the future. I mean, what do you believe considering everything we discussed today, what will be the next big step or trend that's coming up for brick and mortar retail or maybe even I mean, not maybe even challenges, or like what's the upcoming big challenge for brick and mortar and just how should stores prepare to meet it? I mean, is there anything the rest of the retail industry, could learn from, take cues on, and and strategize around from just this mass investment we're seeing in brick and mortar? I think the main thing is that consumers increasingly want the world to be curated for them and to meet their needs. Life is hard, and it's complicated, and it's expensive. And we are expecting that the brands that we wanna part our money with to be able to help us navigate through that. So being able to as Alan says, brilliant execution is everything, and I'm making it sound very easy. But you've gotta be able to execute that genuinely one to one experience where you are being served in a way that makes your life easier and makes it easier for you to spend your money with retailer a versus retailer b. Because they're solving your problems, they're reducing your friction, and they're they're giving you what you want. I think it's not one small thing, but that's where I'd see it heading.