The Pop Up Shop: Temporary In Nature, Permanent In Impact

Geoff Short
Aug 8, 2018
Geoff Short Article
Share this post

Much has been made about the supposed death of brick-and-mortar retail. With the closure of several former titans, it is easy to see why consumers might be bearish on the future of traditional stores. Still, people yearn for a quality shopping experience even in an era of convenient online retail, and that is being provided with innovative pop-up shops.

These stores offer an exciting in-store experience that has been lost by bigger, blander retailers. The novelty of pop-ups also comes in the fact that these stores are temporary. By only opening their doors for trial runs and short stints, pop-ups create an urgency among shoppers and remain fresh.

We took a look at some of the most successful and innovative pop-up retailers to show that physical retail is far from dead, but it is also far removed from its traditional format.

If you are in London, you might be able to find all you need in one of the smallest spots in the city.

https://twitter.com/waranddrobe/status/1026927438616518657

 

Hunter combines aesthetics, portability, and a trade show-esque design that provides an inviting space with an eye-catching display.

 

Props go a long way to establishing a vibe with the pop-up.

Portability is what separates pop-ups from traditional retailers, allowing brands to reach customers in ways that others cannot. Placing a store in a parking lot is a perfect example of this.

 

Pop-ups are a natural fit for companies that benefit from a storefront, but do not need to invest in the inventory that comes with a full brick-and-mortar.

Clothiers pushing rotating seasonal options utilize pop-ups to display only their latest and trendiest products.

Even bigger brands like Ford can give customers a new experience by providing a pop-up location. By focusing on closer interactions, the company can make a much bigger impact than it can on the lot of a dealership.

Artists were among the first to utilize pop-ups. Touring galleries are an ideal way for artists to scale their business at a lower cost than opening a permanent one.

Finally, some pop-ups go to extremes to introduce consumers to their products!

 

For the latest news, videos, and podcasts in the Retail Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @RetailMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Latest

team building
Building a Strong Team Culture
March 27, 2023

In any business, the importance of building a strong culture within a team cannot be overstated. A strong team culture can have a direct impact on employee engagement, productivity, and job satisfaction. For B2B companies, where teams are often responsible for managing complex client relationships, building a strong team culture can be especially important. Team […]

Read More
How the United Nation’s Global Compact Will Guide Volta’s ESG Stance
March 27, 2023

On today’s episode of the Volta Knowledge podcast, host Tyler Kern chats with Gursaran Singh, the VP of Energy Alliances with Volta Energy, about the upcoming UN global compact and how their decisions will impact and inform Volta’s ESG stance.  The global temperature is rising at an unprecedented rate. As such, discussions on the issue of climate change are held […]

Read More
business management
Investing for Success: Expert Advice on Business Management and Wealth Building
March 27, 2023

Starting a business from scratch can be a challenging but rewarding experience. To manage your business successfully, it’s essential to begin by developing a comprehensive business management plan. This plan should include your goals, target audience, products or services, marketing and sales strategies, and financial projections. It should serve as a roadmap for your […]

Read More
Related
Metaverse marketing
Software & Technology
Metaverse Marketing: Influencer Avatars Open Up Retailers to a Target Generation of Consumers
March 22, 2023
accelerators
Healthcare
Learning from One of Europe’s Top-Tier Retail Accelerators
March 21, 2023

Starting a business from the ground up isn’t easy. Luckily, across the world, retail accelerator programs have been igniting a lot of entrepreneur’s ideas by providing them with access to investors, funding, and advice, and in return for all the work, a certain percentage of equity in the company. However, there’s a catch – the […]

Read More
Preventing Consumers From Letting Gift Cards Go to Waste
Healthcare
Why Are Americans Letting Billions of Dollars Worth of Gift Cards Go to Waste?
March 21, 2023

Americans are letting billions of dollars worth of gift cards go to waste. Time is money, and for American gift card holders, time is ticking! Gift cards are a popular choice for consumers for gifting and loyalty programs, but Americans are hoarding their gift cards instead of redeeming them. According to a report by Credit […]

Read More