Skip to content
‹ Back to IndustriesRetail

The Rise of Supplier Diversity in Retail: Promoting Inclusion and Innovation

Supplier diversity is a concept that has gained increasing importance in recent years, particularly in the retail sector. The idea is simple: by increasing the number of diverse suppliers that a company does business with, it can promote diversity in its supply chain and, by extension, the broader economy. Shipt, a leading online grocery…

This story was produced through MarketScale. See how Retail teams put it to work with Sales Enablement.

Share

Free workspace

Turn your Retail expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Supplier diversity is a concept that has gained increasing importance in recent years, particularly in the retail sector. The idea is simple: by increasing the number of diverse suppliers that a company does business with, it can promote diversity in its supply chain and, by extension, the broader economy.

Shipt, a leading online grocery delivery platform, is one company that has recognized the importance of supplier diversity. In 2020, the company announced its commitment to spend at least $10 million with diverse suppliers over the next three years. This includes businesses that are owned by women, people of color, veterans, and members of the LGBTQ+ community.

Lululemon, a well-known apparel brand, has also made supplier diversity a priority. In 2020, the company launched its “Equity, Diversity and Inclusion Action Plan,” which includes a commitment to increasing the number of diverse suppliers it works with. The company has set a goal to achieve 20% diverse representation across its global vendor base by the end of 2023.

Beyond the social and cultural motivations to promote DEI initiatives, how useful will supplier diversity programs and strategies actually be for retailers? Supply management pros have been touting the benefits of diverse suppliers, including the opportunities that come along with these initiatives that let companies tap into new markets, gain access to innovative products and services, and foster a culture of inclusion.

How can retailers make sure their supplier choices are actually leading to a more diverse and resilient supply chain? What needs to accompany supplier diversity decisions to measure ROI? Aniela Unguresan, founder of leading DEI certification standard EDGE Certified Foundation & of SaaS-based DEI solution EDGE Empower, gives her perspective on how retailers need to approach implementing effective diversity strategies across their supply chain.

Aniela’s Thoughts

“Programs to increase supplier diversity can be sustainable and could make a positive impact on the diversity of a retailing sector in general if there are clear ways to measure current status, track progress, and if there is accountability for results. It would also be important that participation in such programs is a precondition in becoming a supplier of a specific brand and or unlock access to preferential business terms and conditions with the brands.”

Your experts belong here

Every story in MarketScale Retail starts with a company putting its merchandising leads, store operations teams, and category managers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Category buyers trust operators, so your merchandising leads shorten the distance between first search and first call.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Retail, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Retail: are you visible to AI?

Before they reach out, Retail buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Retail expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your merchandising leads, store operations teams, and category managers into the articles, video, and social content Retail buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Retail Insights

Amazon puts Prime delivery on merchants' own sites at no extra fee

Amazon puts Prime delivery on merchants' own sites at no extra fee

U.S. merchants using Amazon's Multichannel Fulfillment can now offer Prime delivery on their own websites at no cost beyond standard fees. Shoppers never log in to Amazon, and merchants keep their checkout, payments and returns. A separate program can reduce fulfillment fees by 15% to 25% for the first six months, according to PYMNTS.

  • 01The Prime badge now costs an MCF merchant nothing beyond the fulfillment fee it already pays, and the checkout page stays the merchant's own.

Sep 27, 2026

Open questions in agentic commerce extend beyond the AI model

Open questions in agentic commerce extend beyond the AI model

A: It highlights three open questions: what an agent is permitted to do, who is responsible when an agent-initiated purchase goes wrong, and how a machine-initiated transaction can move safely across merchants, banks and payment networks.

  • 01Agentic commerce now turns on three questions the AI can't answer for itself: what the agent may do, who is responsible when it errs, and how its transaction moves between merchant, bank and network.

Sep 26, 2026

Grocers matching store prices on Instacart grew 10 points faster, Instacart says

Grocers matching store prices on Instacart grew 10 points faster, Instacart says

Instacart says it named five grocers as "among" this year’s no-markup adopters, including Grocery Outlet. Using its internal data through Q2 2026, Instacart reports no-markup retailers grew 10 percentage points faster than those charging a markup. Participating grocers also get placement in a dedicated in-app "no markups" tab.

  • 01On Instacart, matching store prices earns a yellow banner and placement in a filtered "no markups" tab; Instacart’s internal data through Q2 2026 shows no-markup retailers grew 10 percentage points faster than those charging a markup.
  • 02The 10-point gap compares grocers that chose parity with grocers that didn't, so it can't separate the effect of pricing from the kind of retailer that opts in first. The sharper question is how retailers with similar baskets fared before and after they switched.
  • 03Parity covers item prices only. Service fees still apply, so the app price-to-shelf-tag comparison evens out while convenience charges remain their own line on the receipt.

Sep 26, 2026

Explore More Retail Insights

Read more expert perspectives from across Retail.

Browse Retail Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Retail and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512