The Rise of Supplier Diversity in Retail: Promoting Inclusion and Innovation

 

Supplier diversity is a concept that has gained increasing importance in recent years, particularly in the retail sector. The idea is simple: by increasing the number of diverse suppliers that a company does business with, it can promote diversity in its supply chain and, by extension, the broader economy.

Shipt, a leading online grocery delivery platform, is one company that has recognized the importance of supplier diversity. In 2020, the company announced its commitment to spend at least $10 million with diverse suppliers over the next three years. This includes businesses that are owned by women, people of color, veterans, and members of the LGBTQ+ community.

Lululemon, a well-known apparel brand, has also made supplier diversity a priority. In 2020, the company launched its “Equity, Diversity and Inclusion Action Plan,” which includes a commitment to increasing the number of diverse suppliers it works with. The company has set a goal to achieve 20% diverse representation across its global vendor base by the end of 2023.

Beyond the social and cultural motivations to promote DEI initiatives, how useful will supplier diversity programs and strategies actually be for retailers? Supply management pros have been touting the benefits of diverse suppliers, including the opportunities that come along with these initiatives that let companies tap into new markets, gain access to innovative products and services, and foster a culture of inclusion.

How can retailers make sure their supplier choices are actually leading to a more diverse and resilient supply chain? What needs to accompany supplier diversity decisions to measure ROI? Aniela Unguresan, founder of leading DEI certification standard EDGE Certified Foundation & of SaaS-based DEI solution EDGE Empower, gives her perspective on how retailers need to approach implementing effective diversity strategies across their supply chain.

Aniela’s Thoughts

“Programs to increase supplier diversity can be sustainable and could make a positive impact on the diversity of a retailing sector in general if there are clear ways to measure current status, track progress, and if there is accountability for results. It would also be important that participation in such programs is a precondition in becoming a supplier of a specific brand and or unlock access to preferential business terms and conditions with the brands.”

Follow us on social media for the latest updates in B2B!

Image

Latest

CG Infinity
How CG Infinity Brings Cross-Functional Teams Together to Deliver High-Impact Outcomes
February 1, 2026

CG Infinity’s Salesforce Practice is built around helping organizations move forward together, especially when initiatives span multiple teams with different priorities. The focus is on alignment—bringing the right stakeholders into the conversation early and ensuring decisions are made collaboratively so solutions serve the whole organization, not just one function. That capability is reflected in a…

Read More
Salesforce
When Building Beats Buying: A Smarter Approach to Salesforce Decisions at CG Infinity
February 1, 2026

Salesforce offers a broad ecosystem of tools and integrations, giving organizations flexibility but also introducing constant decisions about when to buy, build, or customize. The strongest strategies apply discipline to those choices, ensuring specific requirements are met without adding unnecessary cost or complexity. That balance is a hallmark of how Mike Reeves, Vice President…

Read More
business
How Thoughtful Experience Design Leads to Better Business Outcomes
February 1, 2026

Salesforce gives organizations the ability to automate marketing, personalize outreach, and manage leads at scale—but those benefits only materialize when complex capabilities are implemented cohesively. Through its Salesforce Practice, CG Infinity brings together Marketing Cloud capabilities—including Email Studio, Automation Studio, and Journey Builder—alongside dynamic content, Cloud Pages, and third-party lead integrations. By designing these…

Read More
client
One Team, Shared Goals: Inside CG Infinity’s Client Philosophy
January 31, 2026

Successful Salesforce initiatives rely on alignment as much as technology. When partners stay focused on delivery rather than shared priorities, projects risk meeting technical requirements without achieving real business success. The strongest outcomes come from teams that treat client priorities as the foundation for every decision. That mindset defines how Meagan Diegelman, Principal at…

Read More