Skip to content
MarketScale
‹ Back to IndustriesRetail

The Rise of Supplier Diversity in Retail: Promoting Inclusion and Innovation

Supplier diversity is a concept that has gained increasing importance in recent years, particularly in the retail sector. The idea is simple: by increasing the number of diverse suppliers that a company does business with, it can promote diversity in its supply chain and, by extension, the broader economy. Shipt, a leading online grocery…

This story was produced through MarketScale. See how Retail teams put it to work with Sales Enablement.

Share

Get featured

Want to get featured in MarketScale Retail?

Create a free MarketScale workspace and get your company's expertise featured across our Retail coverage. No credit card, no demo required.

Start free

Supplier diversity is a concept that has gained increasing importance in recent years, particularly in the retail sector. The idea is simple: by increasing the number of diverse suppliers that a company does business with, it can promote diversity in its supply chain and, by extension, the broader economy.

Shipt, a leading online grocery delivery platform, is one company that has recognized the importance of supplier diversity. In 2020, the company announced its commitment to spend at least $10 million with diverse suppliers over the next three years. This includes businesses that are owned by women, people of color, veterans, and members of the LGBTQ+ community.

Lululemon, a well-known apparel brand, has also made supplier diversity a priority. In 2020, the company launched its “Equity, Diversity and Inclusion Action Plan,” which includes a commitment to increasing the number of diverse suppliers it works with. The company has set a goal to achieve 20% diverse representation across its global vendor base by the end of 2023.

Beyond the social and cultural motivations to promote DEI initiatives, how useful will supplier diversity programs and strategies actually be for retailers? Supply management pros have been touting the benefits of diverse suppliers, including the opportunities that come along with these initiatives that let companies tap into new markets, gain access to innovative products and services, and foster a culture of inclusion.

How can retailers make sure their supplier choices are actually leading to a more diverse and resilient supply chain? What needs to accompany supplier diversity decisions to measure ROI? Aniela Unguresan, founder of leading DEI certification standard EDGE Certified Foundation & of SaaS-based DEI solution EDGE Empower, gives her perspective on how retailers need to approach implementing effective diversity strategies across their supply chain.

Aniela’s Thoughts

“Programs to increase supplier diversity can be sustainable and could make a positive impact on the diversity of a retailing sector in general if there are clear ways to measure current status, track progress, and if there is accountability for results. It would also be important that participation in such programs is a precondition in becoming a supplier of a specific brand and or unlock access to preferential business terms and conditions with the brands.”

Your experts belong here

Every story in MarketScale Retail starts with a company putting its merchandising leads, store operations teams, and category managers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Retail Insights

Get new expert content in your inbox.

Retail: are you visible to AI?

Before they reach out, Retail buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Retail expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your merchandising leads, store operations teams, and category managers into the articles, video, and social content Retail buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Retail Insights

Retail's digital channel is outpacing store growth, and three moves by Tractor Supply, Albertsons, and DoorDash show why

Retail's digital channel is outpacing store growth, and three moves by Tractor Supply, Albertsons, and DoorDash show why

Tractor Supply, Albertsons, and DoorDash-Shopify are taking strategic actions to enhance their digital commerce capabilities as online sales approach 25% of total retail sales. These companies are investing in structural changes to adapt to the growing digital retail environment. Their initiatives reflect a broader industry shift toward ecommerce.

  • 01Ecommerce is nearing 25% of all retail sales.
  • 02Tractor Supply, Albertsons, and DoorDash-Shopify are investing in digital commerce infrastructure.
  • 03Digital channels are expanding faster than physical store growth.

Aug 8, 2026

Conversational commerce, retail media, and a 0.2% June sales print are rewriting the enterprise retail playbook

Conversational commerce, retail media, and a 0.2% June sales print are rewriting the enterprise retail playbook

Enterprise retail is being reshaped by factors such as AI chat shopping, the expansion of retail media, and recent fluctuations in sales data. Retail operators are responding to these changes with strategic adjustments to their playbooks. The need for immediate action is underscored by current market trends.

  • 01AI chat shopping is transforming how customers interact with retail platforms.
  • 02Retail media is experiencing significant growth, influencing marketing strategies.
  • 03A soft June sales figure of 0.2% is prompting retailers to rethink their strategies.

Aug 6, 2026

Retailers restructure digital operations as ecommerce becomes the baseline, not the edge

Retailers restructure digital operations as ecommerce becomes the baseline, not the edge

Retailers are restructuring their digital operations as e-commerce transitions from being an edge case to a fundamental aspect of their business strategies. Companies like Albertsons are centralizing merchandising efforts and Tractor Supply is expanding its digital presence despite economic challenges. Recent data from Forbes highlights the significant stakes involved in this digital evolution for the retail sector.

  • 01E-commerce is becoming a fundamental component of retail operations rather than a supplementary option.
  • 02Albertsons is centralizing its merchandising operations to better integrate with digital strategies.
  • 03Tractor Supply continues to grow its digital operations despite facing economic challenges.

Aug 5, 2026

Explore More Retail Insights

Read more expert perspectives from across Retail.

Browse Retail Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Retail and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512