Tag: Lululemon
The Role of Athletes in the Business of Sports Technology
For successful companies to continue to thrive, they often find unique opportunities to diversify, while staying true to their brand. The Lululemon acquisition of fitness start-up Mirror provides such an example. A dominant fitnes
The Strategy Behind Lululemon’s Pivot to Fitness Technology
Boasting more than 340,000 subscribers with classes that are streamed for over 4 million minutes each month, as well as the certification of over 1,300 viewers to become teaching and healing yogis, Brett Larkin is...