Articles by tag: Lululemon
Supplier diversity is a concept that has gained increasing importance in recent years, particularly in the retail sector. The idea is simple: by increasing the number of diverse suppliers that a company does business with, it can promote diversity in its supply chain and, by extension, the broader economy. Shipt, a leading online grocery […]
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Retail
The Role of Athletes in the Business of Sports Technology
For successful companies to continue to thrive, they often find unique opportunities to diversify, while staying true to their brand. The Lululemon acquisition of fitness start-up Mirror provides such an example. A dominant fitness apparel and lifestyle brand ventures into tech—is that good business? To answer that question, professional athlete and CEO of TAGALONG, an […]
Retail
The Strategy Behind Lululemon’s Pivot to Fitness Technology
Boasting more than 340,000 subscribers with classes that are streamed for over 4 million minutes each month, as well as the certification of over 1,300 viewers to become teaching and healing yogis, Brett Larkin is the creator of the award-winning YouTube channel, Uplifted™️ Yoga, as well as Uplifted™️ Online Yoga Teacher Trainings. And today, […]