Rise of the Rest Road Trip Puts Dallas Entrepreneurs in Spotlight

Dallas has become a popular location for startups in recent years, especially for Cameron Johnson, who secured $100,000 of funding for his company, Nickson, on Monday by winning a pitch competition put on by the Rise of the Rest Road Trip.

The tour, hosted by AOL co-founder Steve Case, showcases local entrepreneurs and stopped by the Community Beer Co. in Dallas to host its latest pitch competition. Johnson’s pitch for Nickson, which designs and installs furniture for apartment and home renters topped the rest of some of Dallas’ most prominent startups.

Preceding the pitch competition was a keynote address by Case and Dallas-based entrepreneur Amber Venz Box, the co-founder and president of rewardStyle who stressed Dallas’ reputation as a hot city for startups.

“That was awesome, obviously we had a great day,” Case said after the event. “DFW is rising as a market. There’s an interesting mix of businesses, a diverse mix of presenters and entrepreneurs, so it was great to see.”

Entrepreneurs had four minutes to explain the service their company provides and answer questions from a panel of judges, including Case, in order to walk away with the prize money.

The event was sponsored by the Dallas Entrepreneur Center (The DEC), a communal coworking space for entrepreneurs and startups in the Dallas-Fort Worth metroplex.

Dallas was the first stop of the Rise of the Rest Road Trip, which will pass through five cities in five days this week.

The other seven companies to pitch included:

-Friendly, a digital health service.

-Deep Cognition, an AI development tool for businesses.

-Roomored, a virtual rendering customization tool for home builders.

-Rose Gold Dropship, a provider of inventory and supplies for beauty salons.

-CounterFind, a tool for businesses and consumers to prevent online counterfeit.

-PICKUP, a custom last-mile delivery system for furniture and appliances.

-Fetch, a solution for apartment buildings’ overcrowded package centers.

Follow us on social media for the latest updates in B2B!

Image

Latest

Emergency department
How Predictive AI Is Helping Hospitals Anticipate Admissions and Optimize Emergency Department Throughput
December 24, 2025

Emergency departments across the U.S. are under unprecedented strain, with overcrowding, staffing shortages, and inpatient bed constraints converging into a throughput crisis. The American Hospital Association reports that hospital capacity and workforce growth have lagged, intensifying delays from arrival to disposition. At the same time, advances in artificial intelligence are moving from experimental to operational—raising…

Read More
Mission
Why Is the Mission of Benchmark So Important
December 23, 2025

As pharmaceutical innovation accelerates, the margin for error narrows, making quality assurance not just a regulatory necessity but a public good. Benchmark’s mission sits at the intersection of progress and protection—helping manufacturers stay aligned with FDA standards so life-saving therapies reach patients faster and safer. By keeping cleanrooms compliant and companies out of trouble, Benchmark…

Read More
Benchmark
What Is It Like for You to Be Part of the Benchmark Products Teams Now
December 23, 2025

Being part of the Benchmark Products team today means working at the intersection of precision manufacturing and deeply human collaboration, especially in the high-stakes world of cleanroom and sterility assurance solutions. As the organization grows, employees describe a culture that still feels familial—one where clear communication, personal accountability, and genuine care for customers drive…

Read More
Cleaning
Do Your Friends Ever Ask You For Cleaning Tips
December 23, 2025

In a media landscape increasingly shaped by privacy constraints, data clean rooms have emerged as a quiet but powerful way for brands to collaborate without exposing sensitive information, even if, as Will Sepsis quips, some partners would still prefer that “ignorance is bliss.” That tension—between curiosity and caution—captures the moment we’re in, where understanding…

Read More