Articles by tag: Geoff Short Video

MarketScale’s Geoff Short sat down with Patrick Hodo, Red Maple CIO, at NRF 2020 for a conversation on cybersecurity, particularly in the retail industry and the ecommerce space. Texas-based Red Maple provides solutions for retailers that help them fight fraud and online theft, areas that are growing alongside increased online transactions and expanding payment…

Being customer-centric is an important quality for any successful retailer. Alex Genov, Head of Customer Research for Zappos, joined MarketScale’s Geoffrey Short at NRF 2020 Vision: Retail’s Big Show to discuss what customer-centricity means to Zappos. “I’ve been on a mission to basically tell businesses and companies to understand their customers as people. Not as…

By 2020, forecasts suggest that, around the globe, there will be around 6.58 network connected devices per person. With over 7.5 billion people on the planet, this means that there could be nearly 50 billion network connected devices by 2020. As such, a hot topic dominating conversations as we propel into the new year…

NRF 2020, the retail industry’s largest annual event takes place from January 11-14, and Gonzalez will preview what to expect this year. Bringing thought leadership to your morning routine, MarketScale Mornings will keep you informed with industry experts on the latest trends, events and news in B2B. For the latest thought leadership, news and event…

The company’s founder and namesake came to America from central Europe in 1833. After spending the first six years in Manhattan, New York he moved with his wife to the Lehigh Valley, home to a growing population of German immigrants. One-hundred eighty-six years later, guitars bearing his name are still being made in the town where he settled. …

Sports have always provided a strong advertising avenue for brands big and small. However, measuring the return on investment of an ad placement has always to some degree been a leap of faith. Now though, especially in the age of social media, brands have the tools to precisely track how many eyeballs are on their…

MarketScale is in Chicago, Illinois this week at FABTECH, a leading manufacturing, welding and mechanical convention. To get an impression of what is being discussed at the event, we called on MarketScale Media Producer Tyler Kern. Kern is on-location covering the event and he gave us a rundown of the most significant trends…

The average consumer today can acquire his or her groceries, wardrobe and furniture on-demand, at their front door for a lower price than ever before. Delivery and e-commerce have fundamentally changed consumer behavior, but these disruptors could be in store for a new challenge themselves. Sageberry Consulting Founder and Forbes Senior Contributor Steve…

Drones may be thought of as a tool that can provide access to hard-to-reach areas or as a way to get a more holistic view of a property or project, but their greatest value-add might have little to do with flying. Today, companies in every industry crave data. It may be the most…