MarketScale was in attendance at NRF 2020, Retail’s Big Show, touching base with leaders in the retail industry and uncovering insights, trends and data surrounding the future of the industry.

Stratix Senior Mobile Solutions Architect Peter Sciara sat down with MarketScale’s Geoff Short to hone in on the tech side of the retail industry, particularly in the case of mobility as a service.

Sciara called technology the driver of almost all verticals, though retail is likely the largest employer of innovative solutions. Those solutions are being put in place in an attempt to capture every aspect of the customer journey and the push toward a seamless customer experience, though the “back end” of retail, which covers tasks like inventory management, was the initial benefactor.

Short and Sciara also highlighted what makes the retail industry similar to other industries in terms of the leveraging of mobility as a service, how use cases originating in retail carry over, and more.

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