The Future of Ecommerce’s Fraud Frontier: NRF 2020

 

MarketScale’s Geoff Short sat down with Patrick Hodo, Red Maple CIO, at NRF 2020 for a conversation on cybersecurity, particularly in the retail industry and the ecommerce space.

Texas-based Red Maple provides solutions for retailers that help them fight fraud and online theft, areas that are growing alongside increased online transactions and expanding payment methods.

Forward-looking companies, Hodo said, are centralizing their goals on enabling credit card payments without actual credit card usage that increase ease of payment for the consumer.

However, that goal comes along with significant obstacles.

“One of the things that we’ve worked on is a patented solution where, instead of the entire credit card number … you take the first four and last four digits of the card with the customer-service person,” Hodo said. “Then you let the customer, on their own device or over a phone call, finish it off.”

The idea, Hodo said, is to minimize access to the consumer’s entire credit card number, then deliver a token to merchants to be used again and again without that complete access to the entire number.

Short and Hodo also touched on additional concerns on the security frontier beyond customer-facing and credit card concerns and solutions to those roadblocks moving forward, threat-level assessment, the global nature of retail and ecommerce, and more.

To stay up to date with MarketScale’s NRF coverage and everything regarding the retail industry, keep up with MarketScale’s retail publication here.

Follow us on social media for the latest updates in B2B!

Image

Latest

data center design
Applied Digital’s Data Center Design for a 100 MW AI Factory Built from the Ground Up
July 2, 2025

AI workloads are redefining the limits of data center design and infrastructure. Legacy data centers, built for traditional co-location, cannot handle the density, thermal demands, or power dynamics of accelerated computing. The AI boom has upended the data center sector, forcing a rapid shift to liquid-cooled racks as facilities pivot from sub-10kW racks to…

Read More
Commerce media
A Look at the Rise of Commerce Media Networks: How Nift Helps Brands Own How Their Message Shows Up
July 2, 2025

As traditional digital advertising struggles to retain consumer trust, brands are exploring new, more authentic ways to connect with shoppers. Platforms like commerce media networks, which weave together commerce, content, and data, are emerging as powerful tools in this shift. Research from MG2 Advisory reveals that only about 37% of consumers feel brands genuinely…

Read More
Hospitality leadership
Heart-First Hospitality Leadership: How Saying ‘Yes’ Transforms Guest Experiences, Boosts Staff Morale, and Drives Business Results
July 2, 2025

As the hospitality industry emerges from years of pandemic-driven upheaval, hospitality leadership is evolving to meet new challenges. Leaders are looking for new ways to retain staff, elevate guest satisfaction, and drive revenue without burning out their teams. One trend gaining traction is the power of “Yes”: empowering employees to say yes more often,…

Read More
civic leadership
Mayor Gerard Hudspeth’s Civic Leadership Journey: What Politics Teaches About People
July 2, 2025

What does a mayor learn about human nature? In this episode of Professional Quotient: Conversations that Build Equity, host Jason Winningham sits down with Gerard Hudspeth, longtime mayor of Denton, Texas, and a respected figure in civic leadership. Drawing from his years in public service, Hudspeth explores how leading a city reveals the core…

Read More