Revolutionize Customer Engagement Through Digital Augmentations in Physical Retail

Neoti Banner Ad

 

The digital transformation of retail experiences in physical stores has become crucial as big-box retailers strive to maintain their relevance and competitive edge in a digital era. These retailers are embedding interactive features and digital augmentations in their physical locations to offer unique, engaging customer experiences. This approach merges the tactile allure of in-store shopping with the convenience of online interactions. By integrating technologies such as virtual fitting rooms, interactive displays, and personalized promotions directly sent to smartphones, these stores are not only enhancing customer engagement but also increasing their operational efficiencies.

During a recent episode of Experts Talk, hosted by Gabrielle Bejarano, Sarah Jarvis, the Communications and Propositions Director at Eagle Eye, emphasized the importance of such innovations in retail. She discussed how digital augmentations within physical stores are transforming shopping into a more dynamic and personalized experience. According to Jarvis, the integration of digital tools serves to mirror the personalized interactions customers have grown accustomed to online, such as those offered by platforms like Spotify and Netflix.

“What we at Eagle Eye kind of see is what the next few years will bring is that actually shopping is gonna become much more of a ‘phone now in the hand’ experience, and it is gonna be a ‘phone in your pocket’ experience because the way that we all experience all of the platforms that we interact with probably the most, the likes of Spotify, Netflix, everything else, those platforms have been built from the ground up to mirror back a personalized experience directly for us, and there’s becoming an increasing disconnect for consumers when they’re walking around stores and they’re not feeling the same way,” Jarvis stated.

Article by Sonia Gossai

Follow us on social media for the latest updates in B2B!

Image

Latest

English Proficiency: Opening Doors to International Health Careers
English Proficiency: Opening Doors to International Health Careers
February 13, 2025

In this special episode of Care Anywhere: The Global Health Workforce Podcast, host Lea Sims, Chief Marketing Officer and Host at CGFNS International, dives deep into the critical role of English language proficiency in global healthcare workforce mobility. Joined by guest Spiros Papageorgiou, Principal Measurement Scientist at ETS, the discussion unpacks how language proficiency benchmarks…

Read More
employer-built healthcare
Employer-Built Healthcare Plans: Controlling Costs and Transforming Care
February 12, 2025

The rising cost of healthcare continues to strain employers and employees alike. With premiums climbing at a rate outpacing inflation, many organizations are burdened with high costs and subpar outcomes. Employer-built healthcare models are emerging as a potential solution, enabling organizations to take control of their healthcare systems. According to the Kaiser Family Foundation,…

Read More
payment processing
Maestro PMS All-In-One Solution Provider Unveils 2025 Tech Roadmap Featuring API Interface Expansion, Embedded Payment Processing Enhancements and More
February 12, 2025

Industry leading property-management system continues to innovate its solutions by overhauling its user experience, expanding access to embedded payment processing, enhancing its sales and catering module, developing integration to Booking.com and more MARKHAM, ONTARIO, February 11, 2025 — Following a banner year for hotel technology investments,  Maestro PMS, the leader in All-In-One cloud hosted, private…

Read More
Brain Trust Member Spotlight: Sterling Mineral Imports
February 11, 2025

From Passion to Business – The Story of Parker Sterling At the heart of Sterling Mineral Imports is a deep passion for the outdoors, a love for discovery, and an entrepreneurial spirit. Founded in 2021-2022 by Parker Sterling, the company was built on a lifetime of fascination with minerals, crystals, and fossils. “I have…

Read More