Revolutionize Customer Engagement Through Digital Augmentations in Physical Retail

Neoti Banner Ad


The digital transformation of retail experiences in physical stores has become crucial as big-box retailers strive to maintain their relevance and competitive edge in a digital era. These retailers are embedding interactive features and digital augmentations in their physical locations to offer unique, engaging customer experiences. This approach merges the tactile allure of in-store shopping with the convenience of online interactions. By integrating technologies such as virtual fitting rooms, interactive displays, and personalized promotions directly sent to smartphones, these stores are not only enhancing customer engagement but also increasing their operational efficiencies.

During a recent episode of Experts Talk, hosted by Gabrielle Bejarano, Sarah Jarvis, the Communications and Propositions Director at Eagle Eye, emphasized the importance of such innovations in retail. She discussed how digital augmentations within physical stores are transforming shopping into a more dynamic and personalized experience. According to Jarvis, the integration of digital tools serves to mirror the personalized interactions customers have grown accustomed to online, such as those offered by platforms like Spotify and Netflix.

“What we at Eagle Eye kind of see is what the next few years will bring is that actually shopping is gonna become much more of a ‘phone now in the hand’ experience, and it is gonna be a ‘phone in your pocket’ experience because the way that we all experience all of the platforms that we interact with probably the most, the likes of Spotify, Netflix, everything else, those platforms have been built from the ground up to mirror back a personalized experience directly for us, and there’s becoming an increasing disconnect for consumers when they’re walking around stores and they’re not feeling the same way,” Jarvis stated.

Article by Sonia Gossai

Follow us on social media for the latest updates in B2B!



Fan-Centric Business Transformation
Prop Room
May 23, 2024

In this episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, shares with us that in the vibrant world of marketing, creativity knows no bounds—a philosophy embodied by a prop room and studio teeming with eclectic costumes and outlandish ideas. This creative hub, seemingly disconnected from conventional themes like bananas,…

Read More
Ace Gardner and Jacob Lewis discuss NIL Deals and Transfer Portals
NIL Deals and Transfer Portals are Also Impacting College Staff and Their Roles
May 23, 2024

College sports is undergoing a significant transformation with the advent of Name, Image, and Likeness (NIL) rights and the increasing prevalence of transfer portals. These changes are reshaping how college staff operate, presenting both opportunities and challenges. With the rise of NIL deals and transfer portals, understanding the behind-the-scenes impact on college coaching staff…

Read More
sales process automation
The Future of Business Success Lies in Real-Time Feedback and Sales Process Automation
May 22, 2024

Amid the rapid pace of technological advancements, sales processes are undergoing significant changes. Companies are increasingly pressured to enhance efficiency, accuracy, and customer satisfaction. According to Forrester’s 2023 report, a staggering 90% of global business buyers experienced stalled purchasing processes due to economic headwinds, emphasizing the importance of price transparency and the need for…

Read More
thaly palanisamy as new president
Stenograph, LLC Announces Thaly Palanisamy as New President
May 22, 2024

Stenograph, LLC is pleased to announce Thaly Palanisamy as president. In his role, Mr. Palanisamy will guide Stenograph in executing its strategic vision: Empowering the capture, preservation, and accessibility of verbatim records. “Thaly’s leadership skills, combined with the Stenograph strategy deployed by our talented team, will ensure success as we charter our course for the…

Read More