How a Baseball Retailer Found Its Way to the Field of Dreams

 

 

When baseball lifestyle apparel brand Baseballism opened in 2006, it was a dream opportunity for its founders, a group of former college baseball players.

Thirteen years later that dream is heading to the Field of Dreams.

Baseballism started as an e-commerce platform but has steadily opened brick-and-mortar locations in strategic locations that have importance in the baseball world. These include the Hall of Fame in Cooperstown, New York and several Major League Baseball stadiums.

A remote field in Dyersville, Iowa may not seem like a home run for a retail store but considering the historic relevance of the Field of Dreams, where the iconic movie of the same name was filmed in 1989, this location is a natural fit for Baseballism brick-and-mortar store.

“It’s a really special place for a lot of people and we’re excited to get in there and create something meaningful and be part of the fabric of the Field of Dreams,” Baseballism COO Jonathan Jwayad said.

Baseballism will replace the existing Field of Dreams gift shop in spring of 2020, according to the company.

Throwing Retail A Curveball

 

In recent years, analytics has changed the way Major League Baseball teams approach the sport. In the world of baseball retail, one company is using a similar approach to carve out a new direction of its own.

The teammates-turned-business-partners at Baseballism, a Portland, Oregon-based retailer founded in 2013, have defied conventional wisdom by creating success out of two institutions that are perceived to be shrinking.

Follow us on social media for the latest updates in B2B!

Image

Latest

Class 8 trucks
Driving the Future at ACT Expo: Windrose Showcases Its Purpose-Built Electric Class 8 Trucks
July 1, 2025

At the ACT Expo, Hammer Down host Mike Bush dives deeper into the future of freight with a hands-on look at Windrose Technology’s electric Class 8 trucks. Joined by Joseph Jaramillo, Driver Supervisor at Talon Logistics, Mike takes a test drive to experience the smooth ride, dual digital displays, and unique features—like advanced regen modes and a…

Read More
ball valve
Zero-Friction Flow: Trillium Launches the Red Point® Non-Contact Rising Stem Ball Valve to Cut Downtime, Boost Safety, and Perform in Demanding Applications
June 30, 2025

Join host Michelle Dawn Mooney for this special episode of FlowCast by Trillium Flow Technologies, as she sits down with Fred Jansen, General Manager of Trillium’s Netherlands facility, and Pepijn Esman, Engineering Manager for Red Point, to unveil the non-contact Rising Stem Ball Valve (RSBV)—a breakthrough engineered for extreme-service applications across oil &…

Read More
student success
The AI-Powered Edge in Education: How LearningClues Is Enabling Student Success with Co-founder and CEO Dr. Perry Samson
June 30, 2025

As AI continues to reshape education, institutions face a growing challenge in ensuring students succeed without compromising engagement or integrity. Today’s college students are often juggling jobs, family, and coursework, leading to limited study time and increased dropout risk. According to the National Center for Education Statistics, 40% of full-time undergraduates and 74% of…

Read More
AI Strategist
Why Enterprises Need an AI Strategist and Why It Should Be a Marketer
June 30, 2025

In this episode of The Marketing AI SparkCast, Aby Varma, founder of Spark Novus, a leading consultancy that partners with marketing leaders to adopt and scale AI responsibly and strategically, talks with Nicola Smith, Senior AI Programs Advisor at Southwest Airlines. They explore how enterprises can move beyond tool experimentation to embed AI into…

Read More