Jonathan Jwayad

Co-Founder Baseballism

Co-founders Jonathan Jwayad, Travis Chock, Jon Loomis, and Kalin Boodman formerly played club baseball at the University of Oregon and ran a youth baseball camp, where a sharp t-shirt design started to catch people’s attention.

The realization that a baseball lifestyle retail brand could work led to Baseballism becoming a full-time endeavor.

The company now operates eight brick-and-mortar locations, six of which are located next to MLB parks. The other two are situated in areas of annual baseball pilgrimages: at the Hall of Fame Cooperstown, New York and in Scottsdale, Arizona, a region where 15 MLB teams conduct spring training every March.



baseball, retail, store, bostonvideo

Throwing Retail A Curveball

  In recent years, analytics has changed the way Major League Baseball teams approach the sport. In the world of baseball retail, one company is using a similar approach to carve out a new direction of its own. The teammates-turned-business-partners at...