Your Customer is Your Best Resource with Tony D’Onofrio of TD Insights

 

The convergence of online and physical retail has shaken up the industry’s landscape, but nowhere has this been more apparent than in the evolution of the customer. As brands learn to thrive in a digital medium, customers take a more active role as brand ambassadors; how will brands capitalize on more connected consumers?

To help us make sense of this shake up, we spoke to 30-year industry veteran Tony D’Onofrio from TD insights.

“The key to retail has always been the brand. It starts with the brand,” D’Onofrio said.

He talked about how his “early retirement” lead him to TD insights, how the digital wave is permanently transforming the industry, and how consumer patterns have shifted overtime.

Tony also goes into detail about how a focus on user experience and brand awareness can help keep a brand alive and competitive.

“What does the retailer stand for and is that brand delivering the value [in a way] that the consumer really becomes what I call a brand ambassador? Where they actually buy the product and then tell other people about how great the product is. As you can see already, retailers that focus on building strong brands and increasingly take that brand and digitally enhance it, and making it more visible across multiple sales channels; those are the retailers that are doing well.”

For the latest news, videos, and podcasts in the Retail Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @RetailMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Revenue Cycle
Transformation Without Disruption: How Access Healthcare Is Rewiring the Revenue Cycle with Agentic AI
September 17, 2025

Hospitals are juggling shrinking margins and rising costs while denial volumes remain stubbornly high. In the revenue cycle alone, hundreds of billions are lost annually to preventable errors and inefficiencies—in fact, Access Healthcare CEO Shaji Ravi cites more than $250 billion wasted each year. Meanwhile, payers have accelerated their use of AI to adjudicate…

Read More
leading with intention
Making Meaning Out of Life’s Pause: Billie Whitehouse on Finding Strength, Setting Boundaries, and Leading With Intention
September 17, 2025

In June, Forbes profiled Billie Whitehouse, CEO and Creative Director of Wearable X, as she broke her silence about leading through a devastating health crisis. Diagnosed with stage 4 colon cancer at 27 while 22 weeks pregnant, Whitehouse underwent emergency surgery that ensured her survival, but came with the profound heartbreak of losing her…

Read More
Critical Care
Transforming the ICU Through Technology: Advances in Critical Care Telehealth Delivering Gold-Standard Care Anywhere
September 17, 2025

Critical care in the United States faces a mounting crisis. With a shortage of board-certified intensivists and younger, less experienced nurses filling ICUs, hospitals often struggle to provide timely, gold-standard care. Studies show that hospitals with board-certified intensivists in their ICUs see a 30% reduction in patient mortality, yet thousands of facilities still lack…

Read More
How to Scale Events Without Losing the Wow Factor
How to Scale Events Without Losing the Wow Factor
September 17, 2025

In this episode of Secured, host Mike Monsive, CEO of ASAP Security, reconnects with Idan Koren, CMO of Verkada, for a conversation about what it really takes to scale events without losing their impact. Idan shares how his team manages nearly 500 events a year—ranging from intimate gatherings to Verkada One, the company’s flagship…

Read More