Your Customer is Your Best Resource with Tony D’Onofrio of TD Insights
The convergence of online and physical retail has shaken up the industry’s landscape, but nowhere has this been more apparent than in the evolution of the customer. As brands learn to thrive in a digital medium, customers take a more active role as brand ambassadors; how will brands capitalize on more connected consumers?
To help us make sense of this shake up, we spoke to 30-year industry veteran Tony D’Onofrio from TD insights.
“The key to retail has always been the brand. It starts with the brand,” D’Onofrio said.
He talked about how his “early retirement” lead him to TD insights, how the digital wave is permanently transforming the industry, and how consumer patterns have shifted overtime.
Tony also goes into detail about how a focus on user experience and brand awareness can help keep a brand alive and competitive.
“What does the retailer stand for and is that brand delivering the value [in a way] that the consumer really becomes what I call a brand ambassador? Where they actually buy the product and then tell other people about how great the product is. As you can see already, retailers that focus on building strong brands and increasingly take that brand and digitally enhance it, and making it more visible across multiple sales channels; those are the retailers that are doing well.”
For the latest news, videos, and podcasts in the Retail Industry, be sure to subscribe to our industry publication.
Follow us on social media for the latest updates in B2B!
Twitter – @RetailMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale
Latest
Adapting the SLR Magic of Anamorphic Filmmaking to the Panasonic Lumix Ecosystem Creates Endless Filmmaking Possibilities
The Panasonic Lumix System revolutionized independent filmmaking through the convergence of a handheld DSLR style body, larger than video camera sensors for a narrow depth of field, and the versatility and utility of interchangeable lenses. By being mirrorless and with the use of adapters, a broad gamut of vintage and modern lenses became available for […]
AV is Bridging the Gap Between the Real World and the Metaverse at Industry Conferences
How is AV helping bridge the gap between the real world and the metaverse? Some of the best examples can be seen in the midst of large-scale trade shows and industry events. For example, ETHDenver, an annual blockchain conference held in Denver, Colorado, hosts more than 20,000 technologists every year to innovate and develop […]
Why Authentic Content Should Be at the Forefront of Your Company’s Marketing Strategy
Media today is the most powerful it’s ever been, and with the introduction of new channels to consume it daily, the consumer can become easily overwhelmed with a plethora of choices. How does your channel stand out? Authentic media might be the clickbait. With the likes of TikTok, YouTube, and streaming services like Spotify, […]
