Season 5 – Gossip About Gossip
In the latest episode of “Gossip About Gossip,” powered by Hedera Hashgraph, we dive deep into how traditional industries are embracing digital transformation to adapt to the modern digital economy. Hosted by Zenobia Godschalk, SVP of Communications at Swirlds Labs, this episode features an enlightening conversation with Xiang Xu, a leading figure from Mondelēz,…
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Beyond the Frame: LG’s Journey into NFTs and Digital Artistry
In a world where technology and art converge to create new frontiers of experience, LG stands as a beacon of innovation, championing a digital renaissance. LG is no stranger to the art of possibility. They’ve long embraced the transformational power of technology and are now redefining the artistic landscape itself. Built upon the advanced infrastructure…
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Interview with Robin Goldsmith
At ViVE 2025, Panda Health’s Jason Taylor and Verizon Healthcare’s Robin Goldsmith dive into the future of AI in healthcare, exploring how ambient technology is revolutionizing workflows for clinicians and improving patient experiences. A dynamic conversation not to be missed!
From Control to Community: Why Big Brands Struggle with UGC
In this episode of UGC for B2B, host Alice Iversen sits down with Bridget Benedetti, a former MarketScale client turned Digital Media Strategist, to discuss the massive shift from traditional marketing to an authentic, user-generated approach. Bridget shares her firsthand experience of watching MarketScale evolve from a content provider into a full-fledged UGC-driven powerhouse—one…
AI and The Future of Video Storytelling
In this episode of The Marketing AI SparkCast, Aby Varma, founder of Spark Novus, sits down with Piyush Saggi, co-founder and CEO of Parmonic, to discuss AI’s impact on video storytelling. They explore AI’s role in video transformation, storytelling challenges, and how brands can balance automation with authenticity. Topics Covered * The Rise of…
The Right Content Strategy for Businesses: Why the Focus Should be on Data-Driven, Relevant Content
Business leaders navigate an overwhelming amount of marketing trends, insights, and data daily, often struggling to determine what truly builds trust and engagement. While many brands focus on educational content, research suggests that buyers are more likely to engage with content that offers industry insights, expert perspectives, and authenticity. Trust has become a key…
