Software & Tech Roundtable

Big-Brand Marketing, SMB Scale: Start with Strategy, Build on Trust and Measure What Matters

SMB

Small and medium businesses (SMBs) are facing a defining paradox in today’s digital marketplace. Access to powerful marketing technologies — from automation and CRM platforms to AI-driven analytics — has never been greater, yet cutting through the noise has never been harder. According to Salesforce’s Digital Marketing Guide for SMBs, even as these tools…

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Latest

Articles Software & Technology
Human Skills Power Real-World Marketing in the AI Era

As marketing teams adapt to tighter privacy regulations, the decline of traditional ad tracking, and the rise of social commerce, the profession is navigating a period of rapid transformation. Generative AI, automation, and data-driven personalization are reshaping how brands communicate and compete. Amid these shifts, marketers and educators alike are reexamining the skills and values…

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Articles Software & Technology
DevOps Meets the Drive-Thru: How IBM WatsonX Orders is Powering AI-Driven QSR Efficiency

The drive-thru experience is evolving faster than ever, thanks to AI-powered automation and DevOps-driven innovation. Quick-service restaurants (QSRs) process thousands of orders daily, facing challenges like labor shortages, operational inconsistencies, and the need for rapid adaptation to customer demands. With AI-backed solutions, brands can optimize their workflows, cut costs, and improve customer experience. IBM…

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Experts Talk
On-Device AI is Today’s Tech Innovation, Competition and Market Leadership Driver

On-device AI revolutionizes the tech landscape, making it a critical factor for industry dominance. This cutting-edge technology directly integrates advanced AI capabilities into devices, transforming consumer and enterprise applications. This shift stems from the need for improved performance, reduced latency, enhanced data privacy & security, and personalized user experiences. With advancements in neural processing…

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Articles Software & Technology
AI Accelerators Enhance Computational Might Across Industries; Innovation and Open Standards Key for Adoption

The realm of artificial intelligence is rapidly advancing, underscored by the development and deployment of AI accelerators from top players. These accelerators are at the forefront of a technology revolution, offering unprecedented computational power to handle complex AI workloads. As businesses across sectors increasingly rely on AI for operational efficiency and innovation, the importance…

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Articles Software & Technology
Can the U.S. Shore Up its National Cybersecurity Defenses?

In an era where cyber threats loom larger and more sophisticated, the urgency to bolster national cybersecurity defenses has never been more critical. With government watchdogs highlighting gaps in performance measures and cost assessments, and recent breaches underscoring vulnerabilities in critical infrastructure, the stakes are high. How can the U.S. align its cybersecurity strategies…

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Articles Software & Technology
From Cybersec Guidelines to Guardrails: America Must Ditch the Standards Debate for Practical Cybersecurity Wins

Recent calls from Federal IT leaders for the Cybersecurity and Infrastructure Security Agency (CISA) to implement stricter cybersecurity standards and enhance collaboration have given rise to a pressing question: How can sectors of critical infrastructure effectively shield themselves from the growing wave of cyber threats through actionable and enforceable cybersecurity practices? Drawing on his experience…

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brand
The Art of Evolution: Leading a Founder-Driven Brand Into Its Next Chapter with Mary Beth Sheridan
February 19, 2026

For many retail brands, growth today isn’t just about innovation — it’s about keeping pace with customers whose expectations are evolving in real time, led by younger generations who expect brands to reflect their values and show up with cultural relevance. In fact, recent research from MG2 found that the overwhelming majority of Gen Z shoppers…

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computer vision
Censis’ Final Check Uses Computer Vision to Eliminate Tray Errors Before They Reach the OR
February 19, 2026

Artificial intelligence used to live in strategy decks and conference keynotes—but now it’s showing up in a very different place: right on the assembly tables where SPD technicians build trays for the next case. And it’s arriving at a time when the pressure on sterile processing has never been higher. As surgical volumes climb and…

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Scaling AI
QumulusAI Provides A Clear Roadmap for Scaling AI Platforms to Thousands of Users
February 18, 2026

Scaling AI platforms can raise questions about how to expand across locations and support higher user volumes. Growth often requires deployments in multiple data centers and regions. Mazda Marvasti, the CEO of Amberd, says having a clear path to scale is what excites him most about the company’s current direction. He notes that expanding…

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managed service
Complex AI Software Should Be Delivered as a Managed Service
February 18, 2026

Artificial intelligence software is increasing in complexity. Delivery models typically include traditional licensing or a managed service approach. The structure used to deploy these systems can influence how they operate in production environments. The CEO of Amberd, Mazda Marvasti, believes platforms at this level should be delivered as a managed service rather than under…

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Other Software & Tech Roundtable
AI Copyright Clash: The Future of AI Tools Could Hinge on the Result of The New York Times Legal Battle with OpenAI
January 19, 2024

The future of AI Tools, content ownership, fair use, business practices, and copyright laws could all depend on a legal battle that is shaping up to be one of the most important of the twenty-first century. In a landmark lawsuit, the New York Times has sued OpenAI and Microsoft, alleging copyright infringement by using…

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NYT vs. OpenAI: Media Agencies Deserve Regular Payments for Intellectual Property in the AI Era
January 17, 2024

In the wake of The New York Times’ lawsuit against OpenAI and Microsoft for allegedly using its content without compensation, the media industry faces a pivotal moment in defining the value of its intellectual property in the AI era. This legal action underscores a growing concern: How should media outlets be compensated for the…

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