Software & Tech Roundtable

Big-Brand Marketing, SMB Scale: Start with Strategy, Build on Trust and Measure What Matters

SMB

Small and medium businesses (SMBs) are facing a defining paradox in today’s digital marketplace. Access to powerful marketing technologies — from automation and CRM platforms to AI-driven analytics — has never been greater, yet cutting through the noise has never been harder. According to Salesforce’s Digital Marketing Guide for SMBs, even as these tools…

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Latest

Articles Software & Technology
Human Skills Power Real-World Marketing in the AI Era

As marketing teams adapt to tighter privacy regulations, the decline of traditional ad tracking, and the rise of social commerce, the profession is navigating a period of rapid transformation. Generative AI, automation, and data-driven personalization are reshaping how brands communicate and compete. Amid these shifts, marketers and educators alike are reexamining the skills and values…

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Articles Software & Technology
DevOps Meets the Drive-Thru: How IBM WatsonX Orders is Powering AI-Driven QSR Efficiency

The drive-thru experience is evolving faster than ever, thanks to AI-powered automation and DevOps-driven innovation. Quick-service restaurants (QSRs) process thousands of orders daily, facing challenges like labor shortages, operational inconsistencies, and the need for rapid adaptation to customer demands. With AI-backed solutions, brands can optimize their workflows, cut costs, and improve customer experience. IBM…

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Experts Talk
On-Device AI is Today’s Tech Innovation, Competition and Market Leadership Driver

On-device AI revolutionizes the tech landscape, making it a critical factor for industry dominance. This cutting-edge technology directly integrates advanced AI capabilities into devices, transforming consumer and enterprise applications. This shift stems from the need for improved performance, reduced latency, enhanced data privacy & security, and personalized user experiences. With advancements in neural processing…

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Articles Software & Technology
AI Accelerators Enhance Computational Might Across Industries; Innovation and Open Standards Key for Adoption

The realm of artificial intelligence is rapidly advancing, underscored by the development and deployment of AI accelerators from top players. These accelerators are at the forefront of a technology revolution, offering unprecedented computational power to handle complex AI workloads. As businesses across sectors increasingly rely on AI for operational efficiency and innovation, the importance…

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Articles Software & Technology
Can the U.S. Shore Up its National Cybersecurity Defenses?

In an era where cyber threats loom larger and more sophisticated, the urgency to bolster national cybersecurity defenses has never been more critical. With government watchdogs highlighting gaps in performance measures and cost assessments, and recent breaches underscoring vulnerabilities in critical infrastructure, the stakes are high. How can the U.S. align its cybersecurity strategies…

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Articles Software & Technology
From Cybersec Guidelines to Guardrails: America Must Ditch the Standards Debate for Practical Cybersecurity Wins

Recent calls from Federal IT leaders for the Cybersecurity and Infrastructure Security Agency (CISA) to implement stricter cybersecurity standards and enhance collaboration have given rise to a pressing question: How can sectors of critical infrastructure effectively shield themselves from the growing wave of cyber threats through actionable and enforceable cybersecurity practices? Drawing on his experience…

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Career success
A CEO’s Blueprint for Career Success: Leading with Love to Drive Performance and Culture
March 10, 2026

Leadership right now feels heavier than it did just a few years ago. Teams are stretched, expectations are high, and many employees are quietly disengaged. In fact, Gallup’s 2025 U.S. data shows that only about 31% of employees are actively engaged at work, leaving the majority feeling disconnected or indifferent. For CEOs and senior…

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employer-sponsored apprenticeships
The Degree That Pays You Back: How Employer-Sponsored Apprenticeships Are Rewriting Higher Ed
March 9, 2026

Higher education is under pressure. Over the past few years, public confidence in the value of a four-year degree has declined significantly, with fewer Americans expressing a strong belief that traditional higher education delivers a worthwhile return on investment. At the same time, employers consistently report that graduates lack job-ready skills—particularly the “durable skills”…

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Denial Data
Turning Denial Data Into Action: How Healthcare Organizations Can Fight Back Against Payer Denials
March 5, 2026

Healthcare providers across the U.S. are facing a growing wave of claim denials that is putting pressure on already strained hospital finances. Industry research from the American Hospital Association shows that nearly 15% of medical claims submitted to private payers are initially denied, forcing hospitals and health systems to spend about $19.7 billion annually attempting…

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Jabra
ISE 2026: Jabra Unveils Scalable Room Solutions for the Hybrid Workplace
March 5, 2026

At ISE 2026, Jabra highlighted how meeting technology is evolving to support the realities of hybrid work, where the experience must be equally effective for people inside and outside the room. In a conversation with Craig Durr, Chief Analyst and Founder of The Collab Collective, Jabra’s VP of Video Product Olly Henderson explained that…

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Other Software & Tech Roundtable
AI Copyright Clash: The Future of AI Tools Could Hinge on the Result of The New York Times Legal Battle with OpenAI
January 19, 2024

The future of AI Tools, content ownership, fair use, business practices, and copyright laws could all depend on a legal battle that is shaping up to be one of the most important of the twenty-first century. In a landmark lawsuit, the New York Times has sued OpenAI and Microsoft, alleging copyright infringement by using…

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NYT vs. OpenAI: Media Agencies Deserve Regular Payments for Intellectual Property in the AI Era
January 17, 2024

In the wake of The New York Times’ lawsuit against OpenAI and Microsoft for allegedly using its content without compensation, the media industry faces a pivotal moment in defining the value of its intellectual property in the AI era. This legal action underscores a growing concern: How should media outlets be compensated for the…

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