A License to Font with Greg Mitchell

Intellectual property is something all brands recognize. And that protection extends to the typography. Fonts are integral to a brand and fall under the same copyright jurisdictions as photography, illustrations, music, and software. Therefore, creators must ensure the fonts they use are under a proper EULA (end-user license agreement.) Greg Mitchell, Founder & CEO of Font Shield, started his company to reduce the confusion around font licensing and governance. Mitchell wanted to protect advertising agencies and brands, and provide confidence that the fonts they use are properly licensed. He spoke with Extensis’ Chris Meyer about Font Shield’s mission.

Font Shield’s primary role is to mitigate any potential legal issues arising from font usage. And one of the reasons why Mitchell started Font Shield is because the business of font licensing can get confusing. “There’s a million-plus fonts, hundreds of type designers and font foundries, and each has their own unique EULA,” Mitchell said. “It’s completely erroneous to assume that all font foundries have the exact same licensing terms and conditions.”

Keeping up with these licensing rules can be tricky for agencies because end-user agreements are constantly changing. “Everybody has to be on their toes when trying to license fonts,” Mitchell said. “This confusion leads to a lack of confidence around whether brands and agencies are adequately licensed for what they are producing together.”

Mitchell said Font Shield provides the dedicated resources to stay current with font license agreements. Font Shield also does the legwork for agencies who work for brands and the brands themselves. Clients typically reach out to Font Shield via their website or through word of mouth. “They usually approach me because of the very confusion I previously mentioned about font licensing,” Mitchell said. “They want to make sure the fonts that they’re licensing are properly licensed for the projects they’re creating.”

Follow us on social media for the latest updates in B2B!

Image

Latest

Robotic pallet movers
Automation in Action: Robotic Pallet Movers are Enhancing Efficiency and Transforming the Modern Warehouse
April 18, 2024

The world of logistics is undergoing a major transformation, all thanks to robotic picking and stacking tech. These robotic pallet movers automate the stacking of products, thereby enhancing efficiency and accuracy in warehouses and distribution centers. As e-commerce continues to grow, the demand for quicker and more efficient operations is pushing the adoption of […]

Read More
extended-stay hotel
Extended-Stay Hotels Must Analyze Markets & Embrace Flexible Options for Sustained Growth
April 18, 2024

The extended stay hotel market, once riding high on unprecedented growth, has recently faced a dip in occupancy rates. This downturn marks a significant shift from the robust expansion observed over the past years, driven by a surge in guests who preferred longer stays due to various economic and lifestyle factors. Despite this, the […]

Read More
live events technology
High-Quality Live Events Technology is the Secret Weapon for Unforgettable Experiences
April 18, 2024

The fusion of technology and creativity is setting new standards for audience engagement and event personalization at live events. Live events technology such as augmented and virtual reality are now at the forefront, offering immersive experiences that bridge the gap between the digital and physical worlds. AI and machine learning are also revolutionizing event […]

Read More
Power over Ethernet
Power Over Ethernet Revolutionizes Home Automation by Simplifying Installations and Enhancing Connectivity.
April 18, 2024

Homes become increasingly connected and Power over Ethernet (PoE) emerges as a transformative technology in residential automation and entertainment systems. By allowing electrical power and data signals to travel over a single Ethernet cable, PoE offers a streamlined approach to powering devices like smart speakers, security systems, and lighting, all while reducing cable clutter​. […]

Read More