CineCast: Trials and Tribulations as a Freelance Colorist

 

Television is going through a(nother) Golden Age. With the influx of streaming companies to the entertainment sphere, there have never been more TV programs to watch than today. For colorists and online editors like Alex Parnell, this means ample work and incoming clients.

Today marks the first episode of a three-part series in this edition of CineCast: A Cinedeck Podcast. Designed to elevate the voices of creative professionals in the field of media, film, and television, CineCast dove into Parnell’s freelance journey as a colorist to unpack the vision and software the guides his work.

On the first part of this series, we got to know Alex Parnell, president of Splitting Lanes Entertainment. He elaborated on what drew him to the creative field of media and why the freelance lifestyle worked best for him.

“I love taking footage …and figuring out what’s wrong with it,” he said.

The field is full of challenges and hiccups, but the daily life of a freelancer never looks the same, a quirk of the job that Parnell thrives on. With an ever-changing office, he must remain flexible to the tools and apparatus he has to work with. Different monitors, panels, and button configuration add extra challenges to the job, but the joy, freedom, and financial benefits of being a freelancer outweigh the extra effort.

With the world of entertainment demanding fast turnaround, Parnell explained how long days can work against colorists trying to set themselves apart. Despite the struggles, the reward of the final deliverable is worth the industry uncertainty.

“I love it when someone comes to me and something isn’t working and we’re able to make it work,” he said.

For the latest news, videos, and podcasts in the Software & Electronics Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @TechMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

business
How Thoughtful Experience Design Leads to Better Business Outcomes
February 1, 2026

Salesforce gives organizations the ability to automate marketing, personalize outreach, and manage leads at scale—but those benefits only materialize when complex capabilities are implemented cohesively. Through its Salesforce Practice, CG Infinity brings together Marketing Cloud capabilities—including Email Studio, Automation Studio, and Journey Builder—alongside dynamic content, Cloud Pages, and third-party lead integrations. By designing these…

Read More
client
One Team, Shared Goals: Inside CG Infinity’s Client Philosophy
January 31, 2026

Successful Salesforce initiatives rely on alignment as much as technology. When partners stay focused on delivery rather than shared priorities, projects risk meeting technical requirements without achieving real business success. The strongest outcomes come from teams that treat client priorities as the foundation for every decision. That mindset defines how Meagan Diegelman, Principal at…

Read More
Salesforce
Salesforce Works Best When Informed Judgment Comes First
January 31, 2026

Salesforce can be a powerful growth platform, but its complexity can put inexperienced organizations at a disadvantage. Without strong in-house expertise, leaders may struggle to assess recommendations, push back on unnecessary scope, or determine whether proposed solutions truly support business outcomes. Over time, this can lead to overbuilt systems, excess cost, and decisions driven…

Read More
customer advocacy
How CG Infinity’s Focus on Customer Advocacy Drives Better Delivery Outcomes
January 31, 2026

Strong delivery starts with advocacy—making sure customer priorities are clearly represented, consistently elevated, and never lost as work moves forward. At CG Infinity, that advocacy shows up through proactive thinking, idea-sharing, and a commitment to pushing for better outcomes at every stage of an engagement. Customer voices remain front and center, shaping decisions and guiding…

Read More