Skip to content
MarketScale
‹ Back to IndustriesProfessional AV

CineCast: Trials and Tribulations as a Freelance Colorist

Television is going through a(nother) Golden Age. With the influx of streaming companies to the entertainment sphere, there have never been more TV programs to watch than today. For colorists and online editors like Alex Parnell, this means ample work and incoming clients. Today marks the first episode of a three-part series in this…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Share

Television is going through a(nother) Golden Age. With the influx of streaming companies to the entertainment sphere, there have never been more TV programs to watch than today. For colorists and online editors like Alex Parnell, this means ample work and incoming clients.

Today marks the first episode of a three-part series in this edition of CineCast: A Cinedeck Podcast. Designed to elevate the voices of creative professionals in the field of media, film, and television, CineCast dove into Parnell’s freelance journey as a colorist to unpack the vision and software the guides his work.

On the first part of this series, we got to know Alex Parnell, president of Splitting Lanes Entertainment. He elaborated on what drew him to the creative field of media and why the freelance lifestyle worked best for him.

“I love taking footage …and figuring out what’s wrong with it,” he said.

The field is full of challenges and hiccups, but the daily life of a freelancer never looks the same, a quirk of the job that Parnell thrives on. With an ever-changing office, he must remain flexible to the tools and apparatus he has to work with. Different monitors, panels, and button configuration add extra challenges to the job, but the joy, freedom, and financial benefits of being a freelancer outweigh the extra effort.

With the world of entertainment demanding fast turnaround, Parnell explained how long days can work against colorists trying to set themselves apart. Despite the struggles, the reward of the final deliverable is worth the industry uncertainty.

“I love it when someone comes to me and something isn’t working and we’re able to make it work,” he said.

For the latest news, videos, and podcasts in the Software & Electronics Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @TechMKSL

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Professional AV Insights

How a Fortune 500 company built a broadcast-ready conference space with Avidex

How a Fortune 500 company built a broadcast-ready conference space with Avidex

Avidex recently completed a project for a Fortune 500 company to create a broadcast-ready conference space. This development addresses the growing demand for live events, streaming, and hybrid engagement in corporate settings. The project highlights the need for advanced technology infrastructure in modern corporate communications.

  • 01Avidex developed a conference space for a Fortune 500 company.
  • 02The space is designed to support live events and hybrid engagements.
  • 03Advanced technology infrastructure is crucial for modern corporate communications.

Jul 10, 2026

The Most Important AV Upgrade in Your Church Might Be Behind the Walls

The advancement of audio-visual (AV) technology in churches often goes unnoticed as the most critical upgrades might be hidden behind walls. Ben Thomas, associated with Windy City Wire, highlights the significance of investing in these unseen yet vital components. Proper infrastructure ensures that the overall AV experience in churches is seamless and effective.

  • 01Critical AV upgrades are often hidden behind walls.
  • 02Infrastructure investments are vital for effective church AV experiences.
  • 03Ben Thomas is associated with Windy City Wire.

Jul 9, 2026

The Most Important AV Upgrade in Your Church Might Be Behind the Walls

The Most Important AV Upgrade in Your Church Might Be Behind the Walls

The article discusses the significance of audiovisual (AV) upgrades in churches, emphasizing that often the most crucial upgrades are not visible on the surface. It explores the importance of the behind-the-scenes technology that supports the overall AV system. The piece aims to inform church decision-makers about optimizing their AV infrastructure.

  • 01The most important AV upgrades in churches may be hidden behind walls.
  • 02Behind-the-scenes technology is crucial for supporting AV systems.
  • 03Church decision-makers should focus on optimizing AV infrastructure.

Jul 9, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub