Skip to content
‹ Back to IndustriesProfessional AV

CineCast: Trials and Tribulations as a Freelance Colorist

Television is going through a(nother) Golden Age. With the influx of streaming companies to the entertainment sphere, there have never been more TV programs to watch than today. For colorists and online editors like Alex Parnell, this means ample work and incoming clients. Today marks the first episode of a three-part series in this…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

·
Share

Free workspace

Turn your Professional AV expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Television is going through a(nother) Golden Age. With the influx of streaming companies to the entertainment sphere, there have never been more TV programs to watch than today. For colorists and online editors like Alex Parnell, this means ample work and incoming clients.

Today marks the first episode of a three-part series in this edition of CineCast: A Cinedeck Podcast. Designed to elevate the voices of creative professionals in the field of media, film, and television, CineCast dove into Parnell’s freelance journey as a colorist to unpack the vision and software the guides his work.

On the first part of this series, we got to know Alex Parnell, president of Splitting Lanes Entertainment. He elaborated on what drew him to the creative field of media and why the freelance lifestyle worked best for him.

“I love taking footage …and figuring out what’s wrong with it,” he said.

The field is full of challenges and hiccups, but the daily life of a freelancer never looks the same, a quirk of the job that Parnell thrives on. With an ever-changing office, he must remain flexible to the tools and apparatus he has to work with. Different monitors, panels, and button configuration add extra challenges to the job, but the joy, freedom, and financial benefits of being a freelancer outweigh the extra effort.

With the world of entertainment demanding fast turnaround, Parnell explained how long days can work against colorists trying to set themselves apart. Despite the struggles, the reward of the final deliverable is worth the industry uncertainty.

“I love it when someone comes to me and something isn’t working and we’re able to make it work,” he said.

For the latest news, videos, and podcasts in the Software & Electronics Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @TechMKSL

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Professional AV starts with a company putting its integrators, design engineers, and product specialists on the record. Buyers are already reading this topic. The only question is whose experts they find.

When a spec writer or facilities lead searches this category, your integrators are what they find instead of a competitor.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Professional AV, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Professional AV expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your integrators, design engineers, and product specialists into the articles, video, and social content Professional AV buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Professional AV Insights

Shanghai's JZ Festival main stage ran on six NEXO GEO M12 boxes a side

Shanghai's JZ Festival main stage ran on six NEXO GEO M12 boxes a side

Shanghai Haoyun Intelligent Technology supplied the NEXO loudspeaker system for the main stage at Shanghai's 22nd JZ Festival. Two hangs of six GEO M12 boxes and MSUB18 subwoofers covered the audience, P15 front-fills reached the front rows and PS15 wedges served the band. Haoyun's crew also handled transport, installation, commissioning, site calibration and handover to the production team.

  • 01Two hangs of six GEO M12 boxes covered the audience, and it took a separate set of P15 front-fills to reach the listeners closest to the stage.
  • 02At JZ Festival, the supplier's scope ran from transport and site calibration to a formal handover to the festival team.

Nov 2, 2026

Amazon puts Alexa in a picture frame and a 16-inch wall display

Amazon puts Alexa in a picture frame and a 16-inch wall display

Amazon announced five Alexa devices on Oct. 28. The Alexa Photo Frame is a $199.99 10-inch screen built to look like an ordinary frame, and the Echo Show 16 is a 16-inch wall display with preorders from $499.99. Three of the five ship now. Amazon says the Echo Show line is up more than 25% year over year.

  • 01Alexa Photo Frame: $199.99 in black or $229 in wood, a 10-inch anti-glare screen synced to Amazon Photos, shipping as early as next week per Android Authority.
  • 02Echo Show 16: 16-inch display, nearly 40% thinner than the Show 15, preorders from $499.99 with $100 off; Android Authority reports shipping in the second half of December.
  • 03Echo Time ($199.99), Echo Dot ($99.99) and Echo Studio with Home Camera ($249.99) are available now.

Oct 30, 2026

AVIXA course maps lens-to-screen workflow for AV and broadcast

AVIXA course maps lens-to-screen workflow for AV and broadcast

AVIXA course covers lens-to-screen workflow with Diversified, EVS support.

  • 01A corporate studio held to a network control room's standards for reliability and timing needs staff who understand every step between the lens and the screen.
  • 02For training managers, the free preview is a practical first step before the full course.

Oct 29, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512