CineCast: Finding the Perfect Workflow for Freelance Editing

Our three-part podcast concludes with Alex Parnell, president of Splitting Lanes Entertainment. Parnell’s work as a freelance colorist and online editor is ever-changing. No two workdays look alike. On this final episode, we explored his workflow, what software he relies on to keep his work running smoothly, and what changes he forecasts seeing in the future of coloring media.

“It’s really hard to keep up on everything and every change,” Parnell said about staying current on software updates and new editing programs on the block.

But by scheduling personal time to familiarize himself with software, Parnell has set himself apart from the competition. His familiarity with a variety of programs keeps his projects running smoothly.

For a multi-user environment, Parnell attested that Avid is “by far the best editing software.” But he cautions Avid for being slow to update, postulating that they may soon be irrelevant in the fast-changing market.

With computers becoming faster, clients demand a speedy turnaround. Parnell elaborated on how this change is affecting his work, and how he suggests other media professionals deal with the high demand. Efficiency is key in this career, and he divulged the tricks to keeping his workflows running smoothly.

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