CineCast: Finding the Perfect Workflow for Freelance Editing

 

Our three-part podcast concludes with Alex Parnell, president of Splitting Lanes Entertainment. Parnell’s work as a freelance colorist and online editor is ever-changing. No two workdays look alike. On this final episode, we explored his workflow, what software he relies on to keep his work running smoothly, and what changes he forecasts seeing in the future of coloring media.

“It’s really hard to keep up on everything and every change,” Parnell said about staying current on software updates and new editing programs on the block.

But by scheduling personal time to familiarize himself with software, Parnell has set himself apart from the competition. His familiarity with a variety of programs keeps his projects running smoothly.

For a multi-user environment, Parnell attested that Avid is “by far the best editing software.” But he cautions Avid for being slow to update, postulating that they may soon be irrelevant in the fast-changing market.

With computers becoming faster, clients demand a speedy turnaround. Parnell elaborated on how this change is affecting his work, and how he suggests other media professionals deal with the high demand. Efficiency is key in this career, and he divulged the tricks to keeping his workflows running smoothly.

For the latest news, videos, and podcasts in the Software & Electronics Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @TechMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

AI Infrastructure
Simplifying AI Infrastructure: From Data Center to Deployment (Part 1)
May 19, 2026

In this episode of the Flawless Execution podcast, Jeff Hudgins, VP of Global Services at UNICOM Engineering, breaks down the real-world challenges of deploying AI infrastructure at scale. As AI moves from one-off builds to repeatable global deployments, OEMs, ISVs, and enterprises face increasing complexity across design, integration, cooling, logistics, and installation. Jeff discusses how…

Read More
AI
AI-Enabled Engineering Is Changing the Rules for Talent, Skills and Workforce Readiness (Episode Two)
May 19, 2026

AI’s next workforce challenge is not adoption; it is trust, governance and role redesign. Recent PwC research found that most U.S. executives expected AI agents to drastically transform existing roles, even as fewer than half of companies using agents had fundamentally rethought their operating models or redesigned processes around them. For enterprise technology leaders, the…

Read More
AI
AI-Enabled Engineering Is Changing the Rules for Talent, Skills and Workforce Readiness (Episode One)
May 19, 2026

As AI moves from experimentation into daily enterprise workflows, companies are confronting a harder question than whether to adopt new tools: how to redesign work around them. The shift is already changing what employers need from technical talent, from task-based coding skills to systems thinking, judgment and the ability to guide AI-enabled platforms. According to…

Read More
TGR Foundation
Tiger Woods’ TGR Foundation Is Reimagining Educational Access Through STEAM, AI, and Community Partnerships
May 19, 2026

As schools across the United States continue grappling with post-pandemic learning loss, declining student engagement, and shrinking emergency funding, nonprofit organizations are increasingly stepping in to fill critical gaps. Recent national studies on literacy recovery, student engagement, and career-connected learning show that educators are facing significant post-pandemic challenges in keeping students connected to pathways that…

Read More